Harrah’s Takes Big Step Toward Online Gaming with 888

by , Sep 11, 2009 | 12:46 am

It was no secret that Harrah’s Entertainment planned to enter the online gaming business, especially after hiring former PartyGaming bigwig Mitch Garber as the CEO of its new Interactive Entertainment division in May of this year. But the next big step was announced today.

Gaming Intelligence reported that Harrah’s signed a deal with Dragonfish, a subsidiary of online giant 888, to support Harrah’s entry into the online market with the World Series of Poker and Caesars Casino.

“This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land-based casinos and their leading brands,” said Gigi Levy, Chief Executive Officer of 888.

“We have the structure in place to realise our B2B division’s full potential over the next 18 months and beyond and today’s announcement of our partnership with an industry giant is further vindication of this strategy.”

Mitch Garber, CEO of Harrah’s Interactive Entertainment, added: “As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world-class technology, scalability, and a strong commitment to compliance, and responsible gaming,” said Mitch Garber, Chief Executive Officer of HIE.

No specific time frame was given for the official launch.