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Durrrr Comes of Age as Full Tilt Pro

Comments (5)
by , Apr 8, 2010 | 12:16 am

Even Superman eventually gave birth to Superboy (or somehow existed in a parallel universe with him) and likewise, Full Tilt is welcoming their newest Team Pro, Tom Dwan, with a soon-to-be-released poker-noir TV commercial all about the self-discovery of Durrrr.

The new advert came up in our Poker Beat pre-game discussion, and @GaryWise1 offered a solid explanation of its significance:

it’s really the first time any post-2003 face has appeared in a commercial for any of the big brands. It may be a topic for a different show, but dwan has proved it’s possible to take one’s place beside the old guard

Here’s the ad itself:

You can find a more thorough and detailed analysis of the business behind this pre-release sneak preview at Wicked Chops here.


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  • Rakewell

    First post-2003 face to appear in a FTP ad? Huh? What about Gus Hansen, who joined FTP in 2006? He has been showing up in their ads for a year or so now.

  • DanM

    lol, yeah, and i came up with Greg Raymer 2004. Still, a few technical exceptions aside, I think Gary’s point is valid. Hope he’s not pissed at me for publishing our generally presumed-private exchange of not-vetted-for-publication chatter.

  • Kevin Mathers

    I assume by post-2003 face Gary means poker players who hit it big circa WPT season one, like Gus.

  • Rakewell

    Oh yeah, on Stars they use people as soon as they get them. Negreanu joined them in 2007 and is their main go-to guy for a face on ads. Hachem, Rousso, Grospelier are all way post-2003 and show up in their commercials.

  • Adam

    I first saw this guy in an interview at the WSOP a few years ago when he wasn’t even 21 and just there to sweat his friends. Who would’ve known that in just a few short years he would have such an impact on the poker world.

    The commercial is kinda corny IMO, but still cool for what it is.