Archive for the ‘Culture’ Category

Scent of a Poker Marketing Play

Smells kinda like Full Tilt to me

by , Apr 5, 2013 | 2:34 am

So you tell me … the new Old Spice commercial for a deodorant scent called “Hawkridge” features a poker player (from a pre-Texas Hold’em era, obv) engaging in the ultimate surrender, albeit under duress …

Mmm-hmm … “Hawk Ridge” also happens to be the street location of Howard Lederer’s $10 million manse, which the DOJ did not seize even though they at one point wanted to.


Neither representatives from Old Spice nor the Lederer estate could be reached for comment when I voiced an inquiry in the general direction of relevant properties in this matter. (Kinda West-Southwest.)

OK, carry on … no matter how you or anyone around you smells.

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+EV: Best Part of Your Job

by , Mar 24, 2013 | 10:00 am


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+EV: Tilt Breaker?

by , Mar 3, 2013 | 10:00 am


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+EV: So, Villian raises in the Kitchen...

by , Feb 24, 2013 | 10:00 am


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+EV: Pot Committed

by , Feb 17, 2013 | 10:00 am


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+EV: So, Villian raises in the Kitchen...

by , Feb 10, 2013 | 10:00 am


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Time Is of the (Gaming) Essence

Is that the future in your pocket or are you just happy to see me?

by , Feb 9, 2013 | 7:05 pm

Here’s a quick little slice-of-life glimpse that, imho, is quite revealing … as two free-play online poker ops compete for my mobile attention. Zynga, whose marketing seems to be more and more about side-cleavage these days, is apparently hoping to entice me to their tables with an FYI that the ever lovely (and presumably unpaid) Danielle Ford is playing … while the WSOP, by comparison, relies on a semi-anonymous player-friend, a machismo-based poker challenge, and virtual trinkets to keep me from a pleasant walk in the park with two living beings I love. But notice the clock … you can see how if I worked a normal job in an office the decision of how to spend my time would actually be that much easier.


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+EV: Flippin for an "A"

by , Feb 3, 2013 | 10:00 am

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+EV: Save room for premium hands

by , Jan 27, 2013 | 10:00 am


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by , Jan 20, 2013 | 10:00 am

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Biggest Loser Home Game? World Series of Dieting?

Not exactly, but real-money online weight loss prop betting a new form of gaming

by , Jan 17, 2013 | 4:24 pm

You wanna eat right and look good, but as a grinder living off table-side dining and buffet comps, it’s hard to stick with a plan without proper “skin” in the game. But now you can get paid to lose weight. Really. It works kinda like a tournament — you buy-in for up to $50, which creates a prize pool to be split amongst whoever successfully sheds 4 percent of their body weight in 28 days. Site operators take a small cut for handling the transactions.

Huh … an example of the new world of real-money online wagering that’s upon us? I did happen to learn about it through Facebook from a friend who works for Zynga. seems well-meaning and legit — with rules in play to prevent unhealthy behaviors, along with some general checks to keep cheating at bay. They swear it’s all legal … no problem taking online bets when the competition is a matter of skill, DB says. (Gee, why didn’t poker sites think of that!?) The site, which perhaps curiously is based in Manhattan, aka the DOJ’s Southern District of New York, does seem hesitant, however, to expand their weight loss “games” beyond the current structure of 4% in 28 days.

They call it “social dieting” … which kinda makes sense because if you’re committed to losing weight, then why wouldn’t you want friends who are all talk to contribute “dead money” to your prize pool? Supposedly 90 percent of the people who do compete get their money back and then some, with an average weight drop of 9 pounds, which is possibly the real reward for some. And I guess that makes it more like the inverse of a poker tournament — where 90 percent of the entrants don’t get paid to sit around and socialize while getting fatter.

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+EV: Wish I was a Woman

by , Jan 13, 2013 | 10:00 am

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+EV: Stupid Auto-Carrot

by , Dec 23, 2012 | 10:00 am


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New York Giant Declares “All In!”

Antrel Rolle's poker chest tattoo

by , Dec 20, 2012 | 2:58 pm

One thing I’ve found strangely coincidental since Black Friday has been the subsequent use of the phrase “All In” across competitive sport. The poker magazine of the same name (which I briefly edited in 2004-05) was one of the first casualties of Black Friday, and since its ultimate demise in May of 2011, it’s like everyone suddenly began embracing the phrase in their own semi-trademarkable way. The New York Giants, Michigan Wolverines, Addidas (on behalf of all soccer), Auburn families (sold out), even Hawaiian cockfighting … Either we as poker players are losing control of these five-letters-and-a-space, or the rest of the world is paying homage to the game, the life it gave to the mainstream.

For NFL safety Antrel Rolle, an aggressive poker philosophy is something close to his heart, right up there with New York City and winning the Super Bowl:

antrel rolle chest tattoo all in poker
Hmmm, that nipple doesn’t look like my nipple, I don’t think.

Source: 23 Best Athlete Instagrams of 2012 [Buzzfeed]

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+EV: Get the straight flush tree

by , Dec 16, 2012 | 10:00 am


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