Posts Tagged ‘Buffalo Studios’

Caesars Surpasses Zynga in “Social” Casino Space

@HowardStutz's Inside Gaming

by , Jul 16, 2013 | 12:14 pm

zyngawars1

With WSOP.com in play and in more poker players’ pockets, Zynga finds it tougher to bring players to their tables.

The Empire put a hit on the Mafia and buried the farm.

Two years after Caesars Entertainment Corp. perplexed Wall Street by acquiring social gaming operation Playtika, the casino giant has moved past rival Zynga Inc. to the top of the business model.

Social casino games are free to play on the Internet, through Facebook and other platforms. Customers have the option of paying a nominal fee — often less than $1 — to acquire thousands of gaming tokens to increase their virtual bankroll.

Apparently, those pennies add up.

One Wall Street analyst estimated social gaming is now worth $1.2 billion worldwide in annual revenues.

Caesars Interactive Entertainment, a subsidiary of the casino company that controls Playtika and the World Series of Poker, now owns a large chunk of that market.

Playtika’s Slotomania brand — slot machine and bingo-like games — is fueling the effort, which sent Zynga, owners of Farmville, Mafia Wars, Words with Friends, and a platform of casino games, including Zynga Poker, into second place.

“Social casino gaming has essentially gone from being a nonexistent sector a few years ago to one of the most popular gaming genres on desktop and mobile (devices),” Adam Krejcik, managing director of Eilers Research, recently wrote.

More…