February 9, 2010
Bernard Lee to Become Official Face of Foxwoods Casino
Ambassadorial deal with non-online, brick-and-mortar site
As more and more casinos proliferate across the United States, some of the old stalwarts are looking for ways to keep themselves at the top of their region when it comes to poker prestige and casino profits … and the famed Foxwoods Resort Casino in Connecticut has hired semi-accomplished poker pro and ESPN analyst Bernard Lee as their new representative.
Beyond being a landmark deal for himself personally, Lee’s partnership with Foxwoods opens up what may or may not become a trend in US brick-and-mortar poker rooms — hiring poker players with brand-worthy recognition to represent them on the tables, in the media, and possibly even at casino business meetings. Who needs an online site when there are fully legal, long-regulated American corporations trying to compete for gambling revenue share?

Pretty nice score for a guy who had one of his worst poker years ever in 2009, going 0-fer in the last WSOP and booking just a single five-figure cash ($13k for a 23rd-place finish in Misssissippi) since the election of Barack Obama.
Click below for the press release Foxwoods has put out announcing their new marriage:






















