Prediction: there will be a WSOP-Cleveland this year … or maybe a WSOP-Cincinatti next year … if not both. The Caesars poker empire has made no bones about its expansionist desires … and now the owner of the Cleveland Cavaliers, through his company Rock Gaming, has bought a $61 million stake in the Empire’s online division, Caesars Interactive Entertainment, parent company to the WSOP, according to filings with the SEC.

Neither Gary Loveman nor Mitch Garber could be reached at Caesars to confirm or deny the rumored buzz Pokerati was hoping to start on this one — that Cleveland is the new Pennsylvania.

Colorful urban blight probably had something to do with Dan Gilbert’s success in bringing casinos (and thereby partnership with Caesars) to Ohio right around the time Harrah’s Interactive was born and Caesars’ online poker/gambling strategy became more official.

Though the grand opening was delayed a few weeks, the Caesars-operated Horseshoe Casino in Cleveland begins taking brick-and-mortar bets May 14.

This week’s online gambling news recaps fallout from “Black Friday”, including interesting remarks from Caesars CEO Gary Loveman. Also, online sports betting has been legalized in Germany… but don’t get too excited.

Oh Yeah? Regardless of what you call them, the WSOP parent company’s old logo was like so 2010.

The Las Vegas Sun reports that the name change is now official, citing chairman and president Gary Loveman as the source. The Sun gives no context, however, as to why this time he really means it, other than to provide a rather generic summary:

“The new name can open new opportunities for the company in the future.”

Hmm, a name leading to new opportunities? Harrah’s has been talking about the name change for more than a year — pretty much ever since they opened up their non-poker online gambling opportunities at CaesarsCasino and CaesarsBingo dots-com — but have never gone through with it, at least in any marketable or taxable way. But sure enough, a form filed with the SEC yesterday confirms that Harrah’s Entertainment Incorporated would now, finally and officially, like to be called Caesars Entertainment Corporation. At least in the eyes of Uncle Sam.

And while the new monicker may lend itself to illustrations of Loveman in a toga eating grapes and future mockery should Harrah’s-cum-Caesars ever wanna deny its imperialistic nature … some of us can’t help but wonder if there isn’t even more to it than that. Why now for such a bold move? Surely it will cost a few million bucks to get everyone new business cards and change the labels on bottled water … so what relation, if any, might it have to seemingly accelerated online gambling pursuits and/or, most recently, a (suddenly) delayed IPO — both specifically addressed in the same document as the name change.

More…

The former CEO of Party Gaming is on board with the WSOP to be sure … as CEO of the newly formed Harrah’s Interactive Entertainment. Jeffrey Pollack stays on board as WSOP Commish and President of the new parent company. All of this effective today, supposedly.

The official word:

HARRAH’S ENTERTAINMENT FORMS HARRAH’S INTERACTIVE ENTERTAINMENT
NEW SUBSIDIARY TO MANAGE THE GLOBAL GROWTH OF THE WORLD SERIES OF POKER® (WSOP)
AND EXPLORE EUROPEAN INTERACTIVE EXPANSION STRATEGY

LAS VEGAS, May 29, 2009 – Harrah’s Entertainment, Inc. (Harrah’s) announced today that it has established a new subsidiary, Harrah’s Interactive Entertainment, Inc. (HIE) to manage the global growth of the World Series of Poker® (WSOP) and explore a European interactive strategy.

“As the world’s largest gaming company, Harrah’s is taking a proactive approach toward international and interactive expansion,” said Harrah’s Entertainment Chairman, President and Chief Executive Officer Gary Loveman. “It is important we position ourselves to explore new markets as well as new technologies with our best in class brands.”

Mitch Garber, a longtime gaming lawyer and public company senior executive, joins HIE as CEO. Jeffrey Pollack, Commissioner of the WSOP, remains in that role and will become President of HIE.

In addition to growing the World Series of Poker, HIE will explore the use of interactive gaming technologies to expand the reach of Harrah’s brands globally, starting in Europe. With its renowned Total Rewards customer-loyalty program, HIE will be utilized to develop new opportunities to strengthen and grow Harrah’s customer base.

The World Series of Poker, in its 40th year, has experienced record growth in the last five years. Participants from 124 nations competed in last year’s tournament, up from 24 just five years ago and entrants have gone from 13,036 to 58,720 during the same span. The WSOP expanded into Europe in 2007 with the creation of the World Series of Poker Europe® held each fall in London.

Yikes, is it really May 29 already?

Boston Celtics vs. LA Lakers … apparently people are pretty excited about this upcoming NBA finals. And while quite a few poker players have been known to place some sports bets, they’re gonna have to leave the Rio to do so this year…

Harrah’s Chairman and CEO Gary Loveman owns 2.4 percent of the Celtics, and that may or may not be a conflict of interest. The directive reportedly comes straight from David Stern the NBA, and thus no Harrah’s properties will be taking bets on the NBA finals. Talk about a hit for Harrah’s, the Rio, Caesar’s Palace, Paris, Bally’s, Imperial Palace, Flamingo, Bills, Harrah’s Lake Tahoe, Harrah’s Reno, Harrah’s Laughlin … perhaps a mini-boon for Bellagio.

The Palms and Silverton also won’t be taking bets on the NBA finals, as their owners also have ownership stakes in other NBA teams. I find this pretty darn interesting … because if the NBA can remove betting on the finals at these casinos, why wouldn’t they want to maintain the same level of “integrity” throughout the regular season?