Three of the top pros in the poker biz finally got sponsorship deals. J.C. Tran, Quinn Do, and Nam Le are all accomplished pros recently signed deals to promote the Asian Poker Tour. Yep, they’re Asian. Makes sense, right?

Here’s what gets my goat (no jokes about my goat, please). J.C., Nam, and Quinn have consistently proven their skills at the tables. Not only are they successful on the tournament circuit (Tran with nearly $7 million in winnings, Le with close to $5 million, and Do closing in on $2 million), but they are some of the most respectful gentlemen at the tables. They all carry themselves with a great deal of class and dignity, and they are known to be financially responsible, generous with friends, and kind to others. Who wouldn’t want any one of these guys representing their brand at poker tournaments all over the world?

Evidently, not PokerStars, Full Tilt, Doyles Room, Bodog, or any of the other major online poker sites. For the love of sponsorship deals, J.C. Tran even won the 2006 PokerStars WCOOP main event! Granted, I am not privy to behind-the-scenes information with these guys, and I cannot swear that they have not been offered deals. However, J.C. Tran has gone on the record to say that it is odd that Asian women get inked by online poker sites - Liz Lieu, Evelyn Ng, JJ Liu, to name a few - but Asian men quite often get left out of the mix.

Whether or not there is outright prejudice affecting these decisions is pure speculation. And it is satisfying to know that J.C., Nam, and Quinn have secured deals through the Asian Poker Tour, especially with the predicted growth of poker in the Asian markets. So, to the online sites who haven’t signed these guys, what’s the problem? And to the guys themselves, congrats, safe travels to the next APT stop in Seoul, and much success to you in the future.

As BJ Nemeth’s earlier entry mentions, there’s been a few Olympians who’ve played at the World Series of Poker. But none of them would top the credentials of Michael Phelps (from the NY Times:)

An avid cards player, Phelps said it would be cool to participate in the World Series of Poker. “My game is a little off right now,” he said, “so I’ll have to start improving it a little bit.”

A few weeks back, a bunch of us got a press release from PokerStars boasting that six of The November Nine were Team PokerStars players. Now don’t get me wrong — I’ve got lots of friends at PokerStars and generally like what they do. But c’mon, who ya tryin’ to fool? Those guys aren’t really PokerStars players — at least not in the way Chris Moneymaker and Greg Raymer were!

So while I’m happy to share the official word on the Stars-heavy WSOP main event final table (even though none only one of their 2,000 true online qualifiers made it), I couldn’t help but try to get a little more info first on what goes into buying a temporary online team in an effort to increase the odds that the buyers will indeed get to be the site that crowns the next American (or non-American) Poker Idol:

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Justin Shronk is also disappointed in Tiffany Michelle’s decision to sign with UB, and he made no bones about his feelings in an open, thoughtful letter to her on the PokerRoad website. In his Pokerazzi column dated today, he notes that he wants the best for his friend but believes this sponsorship deal is not it, and he hopes she goes the way of Eric “Rizen” Lynch and detaches herself from the UB brand.

Shronk’s letter in full is reprinted here:

BACKGROUND: I worked with Tiffany Michelle as Multimedia Manager for PokerNews from February to October of ‘07. Tiffany was our first on-camera hostess at the LAPC in February ‘07 and we worked together everyday at the ‘07 WSOP. I still consider her a good friend and respected colleague.

Tiff,

As is everyone that knows you, I’m really proud of what you did in the recent WSOP Main Event – and not just for placing 17th, someone does that every year. I took genuine joy in watching the poise with which you handled yourself every single day of the tournament. Maybe it was the lack of testosterone, or maybe it was your experience in front of cameras and crowds, but it’s not often you see a first-timer displaying more class than a lot of the players who’ve been there before.

That being said, as proud and happy as I’ve been for you, I’ve been equally disappointed with some of your choices – namely your association with Ultimate Bet. At this point, no one needs the details of the cheating scandal spelled out, and you probably know more about it than I do. This letter isn’t meant as an indictment of Ultimate Bet as a company – for that you can read the news releases or forums. Ultimate Bet is presumably now as clean as any other site, but it’s the past behavior of their owners that makes your decision such a terrible one. The current owners of Ultimate Bet are accused of dishonest and borderline criminal activity – and by representing the site you’re helping these same people make money.

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Team UB: These sponsored players proudly wear the Ultimate Bet logo and/or the emblem of Satan.

I meant to put this picture up (or at least its predecessor) about 10 months ago to make fun of Tom, who was being told, sorry, there just aren’t any sponsorship deals out there for fat, balding middle-aged white American pros. So either someone was lying to Tom and/or he’s simply no Shawn Rice, because clearly Ultimate Bet wasn’t shying away from a certain marketably questionable ilk. Anyhow, the guys pictured here are the colonels in the “UB Army” Tiffany Michelle just joined. They are all supposedly really nice guys and seem happy to help market Ultimate Bet in exchange for buy-ins and free hats. Is that so bad?

In fact, I had forgotten … they even added another bald white guy to their mix recently — Scott Ian, the guitarist for Anthrax! Dude, Anthrax rocks! The guy Ian replaced in the pic (via Photoshop, apparently) was Jim Worth (aka KrazyKanuck). Not sure if Worth left the team on his own accord/principles, a la Eric Lynch (Rizen) or if he just couldn’t keep up with the “gripping lifestyles” (UB’s phrase, not mine) of Rice, Mark Kroon (P0kerH0), and Gary DeBernardi (Debo34). But regardless, you’ll notice Ian isn’t wearing any Ultimate Bet logotry in this official UB pic, but he is proudly displaying a Satanic pentagram from what we can only assume was a previous long-term patch deal with the devil.

I really don’t know where I stand on this — especially without knowing the backing details and long-term intangibles — nor whether or not it’s even my position to have a stance when I think just about everyone is stupid, lame, and corrupt for working for The Man!. So I have put it to the readers … new unscientific poll on the right, asking how you would handle a potential business relationship with and de facto endorsement of an ethically challenged poker enterprise.

The official announcement came on July 29, but the post has been delayed as I decided how or if to mention it.

After Tiffany Michelle’s impressive run in the 2008 WSOP main event and 17th place finish, she has been offered a sponsorship deal by UltimateBet. She is now part of the site’s roster of pros, which includes Annie Duke, Phil Hellmuth, Cliff “JohnnyBax” Josephy, and James “POKERPRO33” Campbell.

For Tiffany’s poker career, this may seem like a positive step, as she will be able to play more poker – live and online, cash games and tournaments. She will have an income regardless of her poker results, which will do well to make up for the lack of future income from PokerNews. After having previously defended her decision to wear the UB patch on PokerRoad Radio because she felt that the site treated her well during the main event, this announcement came as no surprise.

Even so, the Tiffany Michelle/UB partnership did come as a disappointment to many.
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Posted this link in a comment down below, but really it deserves a little more pimpage … as this write-up by Change100 provides one of the best factual recounts and opinionated analyses of the whole Tiffany Michelle final table sponsorship saga. She tells a compelling story of girl-power gone awry, and the deeper Tiffany got, the more in over her head her agent may have gotten … all while having to make decisions affected by the emerging corruption of Ultimate Bet and escalating high-pressure tactics from frothing sponsorship-brokering wolves trying to mount her in the midst of her WSOP heater.

Jeffrey Lisandro, one of Tiffany’s backers, had been hovering around the Amazon Room all day on Day 6. The other, PokerNews owner Tony G., had already left Las Vegas several days prior. The UB scandal was blowing up, and so was Tiffany’s chip count. Personally, I was concentrated on the task at hand– reporting the tournament– but couldn’t help but notice all the little side conversations that were taking place in the empty back quadrant of the room, which, until only 48 hours prior, had been a sea of poker tables. PokerNews people and Tiffany’s agent, Katie Lindsay. PokerNews people and other agents. And Lisandro himself, putting his arm around Lindsay and walking off with her to have a private discussion. The war over Tiffany Michelle was in full swing as she sat 100 yards away, propped up on her knees, playing in the biggest game of her life.

I spent 8 years in the Hollywood machine and dealt with a lot of agents in my time. They are some of the most ruthless, yet sickeningly hardworking people you will ever meet. The client’s interest is your interest, and it is the only interest. Everyone else can go fuck themselves. Agents can piss people off and get away with it because they hold the keys to the castle by controlling the talent. Talent is the only real currency in Hollywood. Producers, financiers, studio executives, marketing divisions, publicists? Without the talent what do they have?

While I’m not so sure I agree with pinning so much blame on Katie Lindsay from Suited Connections — full disclosure: she’s a personal friend of California Jen’s, and I always saw her as one of the “nice ones” — Change has a little more understanding of how a cutthroat television world can work (a world that is new to poker even though we’ve been on TV for 5+ years) and has me wondering if Tiffany Michelle weren’t, at least indirectly, an unforeseen casualty of a delayed final table that noticeably upped the television stakes as we got closer and closer to The November Nine.

Oh, one other interesting thing … check out Change’s post right before this one. You’ll notice on that picture of Tiffany Michelle, posted before anyone knew of the brewing UB/PokerNews friction … the PokerNews logo is the most prominently displayed, even after she did her deal with Ultimate Bet.

Some numbers coming in over the Batpod … about deals surrounding the November Nine as they made their way to the main event final table:

According to super-duper-secret well-connected, highly reliable inside sources some guy in Colorado, Peter Eastgate, the 22-year-old from Odense, Denmark, currently sitting 4th in chips was originally a Ladbrokes qualifier. Upon his making the final 72, Ladbrokes offered him $1 million to patch up. Full Tilt then came over the top with $1.75 million, and in the end, PokerStars took it down for $2 million.

(NOTE: What I’m not sure of are any “contingencies” in these deals — whether that’s $X million up front even if you finish 71st, or $Ythousand right now, and $Z million if you make the final table.)

The scandal seems to be at an end, at least as far as official statements go. PokerNews took the first shot and Tiffany Michelle took the last, or so it seems, but somewhere in the middle, PokerNews’ big daddy, Tony G, had his say as well. He recounted the situation as he remembered it and ended by saying, “It’s over.” Let’s assume he doesn’t mean that in the I know people and you’ve screwed me for the last time sense, but in the My contract wasn’t as detailed as I thought and I can’t sue you sense.

Just so we’re comprehensive in our coverage, here is Tony G’s full statement, as taken from his blog:

While the game of poker is normally considered to be played across the green felt with chips in hand, the game encompasses a whole world of deals, situations, complexities, and extremes that are never placed in view on the felt. I am deeply distressed over a situation that I feel did not need to happen and it goes against the integrity and trust that I placed in someone that I considered to be a friend and an employee at PokerNews.com and I need to air the events to help myself deal with what has just happened.

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The recent brouhaha involving Tiffany Michelle, her agent, PokerNews, and UltimateBet has become a bit less one-sided clearer with the release of an official statement from Tiffany Michelle.

PokerNews released an official slam statement on its popular website - incidentally, the official provider of World Series of Poker live updates - just as the WSOP main event was winding down on Day 7 and while every poker fan and his/her mother was checking the site for updates. The public release of the scandal that had exploded behind closed doors (and in front of the press box in the Amazon Room) was timed for prime readership and seemingly to take the wind out of the sails of Tiffany, who had just finished 17th in the main event for $334,534. The next few days in Tiffany’s life were undoubtedly a mix of celebration and concern, and she posted her response today on MySpace. (Again, stop laughing. Everyone doesn’t have access to official PR companies… Wait a minute… Never mind, that’s beside the point.)

Tiffany’s statement indicates that her contract with PokerNews was loosely written and did not indicate that she was unable to choose her own online sponsorship deal. Seriously, UltimateBet??? She discusses the “slanderous accusations and inaccurate information” and explains her actions. Here is the statement in full:

Tiffany Michelle Official Statement
Thursday, July 17, 2008

It is with great sadness that I’ve had to see my accomplishment of finishing 17th in the WSOP Main Event clouded by slanderous accusations and inaccurate information. I have been humbled by the overwhelming support from friends, fans and the media and for their sake as well as mine I feel as if I must respond and bring clarity to the situation.

There is no denying the positive press and exposure I brought Pokernews by wearing their logo and being their representative during the 2008 World Series of Poker main event. After such a successful series, I am greatly dismayed by Pokernews’ subsequent actions. No one has ever questioned my integrity before this and I am so distressed that Pokernews is using their powerful public forum to spin such a negative recounting of the facts of what occurred during the final two days of the main event.

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photo: Wicked Chops Poker
EPT Powergirl Kara Scott proudly representing the “World’s Argest Oker Ite”.

It is no secret that poker tournaments filmed for television have made logos an important part of the game. Online poker websites and companies selling poker-related products are among the most lucrative deals to be had, as they are willing to pay players in front of the cameras to advertise for them. It works – players receive bonus compensation to allow a company rep to strategically place a Full Tilt or PokerStars or All In Energy Drink sticker on their shirts or hats.

Most television production companies involved with the big tournaments now lay out specific guidelines for the number of logos allowed, as well as the size and wording of them. For example, the World Poker Tour allows only one pre-approved logo per player, no bigger than 6 square inches and located on the shirt breast pocket.

The World Series of Poker has taken a different approach, allowing multiple logos for any site or product, with a few exceptions like prohibiting dot.com gaming sites that accept U.S. customers. The specific rule about logos at the WSOP is as follows:

Tournament Rule #43:
Tournament participants may wear apparel with multiple logos, patches or promotional language. However, no individual logo, patch or block of promotional language is to be larger than 12 square inches. No single company name is to be represented more than once on any individual article of clothing. For players seated at a table taped for television or broadband video coverage, logos may not be added after the beginning of that day’s session of play.

As the 2008 WSOP hit the money, many players had sponsorship deals of some sort, and there was no shortage of logos in the tournament area. Full Tilt logos were well within the guidelines, while PokerStars pushed the envelope but somehow did not violate the rules. Other sites like UltimateBet played by the rules, except when it came to Phil Hellmuth’s jersey, the entire front of which is a UB symbol.

When I asked a WSOP official about the exception made for Hellmuth, he noted that the ESPN cameras never get the entire logo in the shots. He likened it to a player’s shirt that read “Illinois” across the front, and when I pointed out that Illinois isn’t selling itself like UB is, he said that it would simply be too arduous a task to ask everyone with a word or symbol on their shirt – like University of Michigan or Nike – to change clothes. Understandable, but is it too much to ask that an experienced pro like Hellmuth abide by the fairly clear-cut rules?

The WSOP official did mention that the logo rules will be revisited during the planning of the 2009 WSOP. Now, if someone would just tell Hellmuth…

2008 HORSE Champion Scotty Nguyen is playing on the ESPN feature table … in a different uniform. The VietPrince of Poker was decked out in Full Tilt gear last week. This week it’s PokerStars …

He’s not an actual Team PokerStars member (yet) … but considering Star’s intense focus on the Asian market in the coming years, he’s gotta be on their short list for something, as we know Nguyen has already fully captured the Northern Oklahoma market.

Eric “Rizen” Lynch announced yesterday on his blog that he is no longer associated with the UltimateBet brand.

He chose not to release any details:

After a lot of reflection and thought, I have decided to separate myself from the Ultimate Bet brand. I hope that everyone will respect my privacy, as I wish to not go into the decision in any great detail at this time. At this point in time I just believe that the things I’m trying to accomplish in my career are not in sync with the Ultimate Bet brand.

There are many interesting levels to this. Eric chose to sign on with UB as the online poker site just barely came clean about its superuser cheating scandal, and it came just after Cliff “JohnnyBax” Josephy signed a deal with UB. Evidently, Eric took a lot of crap from the forums for his decision, and whether that had anything to do with his withdrawal from the sponsorship remains to be told. But whatever made him end the deal must have been of a significant nature because he did it even before the main event of the WSOP.

Oh, and for those who thought the UB statement concluded the superuser scandal, it is by no means concluded. UB was careful to send out their statement of resolution the day before the WSOP began this summer, but what was not widely reported was another statement posted on the website less than a week later. It quietly notes that their oh-so-thorough investigation that took many months was not so thorough and numerous accounts involved in the scandal may have been missed.

Click below for the hush-hush sweep-it-under-the-rug release:

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Evidently, Robert Williamson III is now a Full Tilt Pro. When I asked an FTP rep about the possibility of a forthcoming press release, I was told that there was not one planned because the information already leaked out. Ummm, putting a patch on the guy is a pretty good hint for those of us paying attention.

Although, as I looked over the list of Full Tilt team members, pros, and friends on the website, I realize exactly how many players are on the Full Tilt Poker roster and how easily a new signing could be overlooked. In fact, Williamson isn’t even listed on the site yet.

The list of FTP players is impressive and confusing at the same time… How many players can feel truly represented by a site that sponsors approximately 123 people? It would be like having dozens of siblings; how much one-on-one time with the parents will each one get?

There is also a tier of sponsorships, a little like a ranking of the kids from most special to barely recognizable. On one end, there is Team Full Tilt - Lederer, Ferguson, Ivey, Hansen, Harman, et al. Listed below that category is Team CardRunners, then the Hendon Mob, then the Full Tilt Pros, and finally the Friends of Full Tilt. Friends include Bruce Buffer, authors Michael Craig and Jim McManus, commentator Ali Nejad, Jerry Yang, and a few others whose names don’t ring a bell. It’s the Pro category that blows my mind a little, with lots of well-known pros mixed with several players I’ve never heard of. Just makes me wonder about the criteria when David Singer and Lee Watkinson are in the same category with Christoph Wolters and Roland Specht.

I wonder if there’s a limit as to the number of players that Full Tilt wants, needs, or will tolerate. It’s already quite the full house.

It’s good to know business deals are still going down at the WSOP … even though the money isn’t flying willy-nilly to any kid with moderate online success or railbird floozie with prime hooter-estate as in past World Serieses. (Can I get some help on the plural of World Series here?)

Though I can’t quite tell if this is a temporary final table deal or a long-term investment based on future success, Kathy Liebert, oft-overlooked despite being arguably the most successful woman player in the history of poker, just signed with PokerStars as she makes her run for a bracelet in the $10k PLH Event. Am interested to know if this suggests online poker sites are looking for longevity over one-hit wonders in their sponsorship deals this year, or if it is simply a matter of still plastering televised final tables with logos on whatever body space is still available.

UPDATE: Just got confirmation that this is just a final table deal — she’s not Greg Rayer/Chris Moneymaker/Joe Hachem/Isabelle Mercier yet. So it seems winning the main event/being hot-and-young in France is still key when it comes to booking long-term sponsorship deals.

So new question: Will all these new “World Championships” really be perceived as such by the masses, and perhaps more important, the online-poker room payhandlers?

Click below to read the info sent from a Stars representative:

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For some reason I thought he didn’t drink … but still, regardless, Daniel Negreanu seems to have been busy partnering up with some new, non-online-poker entities just in time for Christmas the WSOP. One is a brand-new (live action) poker training site called PokerVT. Good for him, and probably for them, too … though I wonder how many people will really want to pay to go to school with Neggy’s digital likeness.

His other new biz deal is all about after-poker … as he’s pimping PT’s — a big chain of neighborhood video-poker pubs around Las Vegas — and the commercials are all over the local TV feeds of pokery shows. In this ad, he steps away from the table after busting an opponent and then heads out to a bar where he chats with a random hot waitress and then shoots some pool with a random dude who challenges him to a game for a round of brews.

I gotta think it works. Because for some reason, for the couple-dozen-plus of these 24-hour taverns I’ve visited (literally, they’re on almost every corner once you get a mile or so off the Strip) I’ve never stepped foot inside a PT’s … probably because there are so many, but regardless, now this ad tells me it’s OK to do so … and as added value to my late-night steak-and-eggs, there’s a 1-in-37 shot of running into an off-duty poker pro while there.

While this may not be the biggest of big deals, I remember Scottie Pippen doing Montgomery Ward’s billboards back in the early ’90s, and it’s good to see a poker pro doing some non-poker pimping on par with a top NASCAR driver.

CORRECTION: I have stepped foot into a PT’s sorta — didn’t realize Sierra Gold (a few blocks from where I live) is one of their joints.

Bodog Poker announced this week that Justin “ZeeJustin” Bonomo has been signed to its roster of pros that comprise Team Bodog. He joins David Williams, Evelyn Ng, and Jean-Robert Bellande.

Where is Josh Arieh? According to his stats, he’s doing well. His Hendon Mob stats show that he has over $4.5 million in lifetime tournament earnings thus far, including two WSOP bracelets. In 2007, he made close to $200k, and he stands at $71,682 for 2008 so far. But he has been dropped from the Bodog roster because the company wants to move in a “different direction.” Quite possibly, that direction is away from married guys with kids, which probably doesn’t fit the definition of living the so-called Bodog lifestyle.

In the meantime, Evelyn Ng stays on the team. Her lifetime tournament earnings are… wait for it… $301,957. And in 2008 alone, she has made nothing. Nada. Zip. In 2007, she made $17,457.

Bonomo is a good choice for Bodog. He’s taken his online poker successes to the live circuit and done well with over $1.1 million so far. Yes, he was embroiled in a bit of a scandal during his younger online days, but he has made a sincere effort to overcome that stigma and become a respected member of the poker community.

What leaves me shaking my head is the decision to drop Arieh and keep Ng. If anyone has an answer other than, “She’s pretty,” I’d love to hear it.

So I’m kinda surprised to see so many people so bothered by proposed changes to the WSOP main event. I know folks like TBR are a little concerned that a new schedule would require him to take more time away from making babies/the law donuts, but I gotta say … bitch all you want, as imperfect as it may be in v 1.0, this delayed final table concept is great — nay, brilliant! — and here’s why:

Better Sponsor Deals for Players
In three months a player has time to get their business affairs in order and sell their bodies if they wish. Currently, the only deals offered up are by online-poker-site thugs hovering around the final few tables with bags of cash and swag. And while some more experienced players might recognize the off-table opportunities that go along with guaranteed television exposure while it is all taking shape, do you really want to be making business decisions while in the middle of a big tourney?

Say someone like TBR were to make the final table … he has ins with Whataburger, but there’s simply no way he’d be able to hook anything up with a non-poker company in two days. With the extra time, however, he might be able to convince them (in theory at least) that doughy poker players are the perfect people to market the 24-hr drive-thru to. Boom: Whataburger hat, extra cash. If Lacey Jones were to make it, her peeps would have plenty of time to work something up with Revlon, for example. These sorts of deals simply aren’t possible in the current set-up.

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