It’s good to know business deals are still going down at the WSOP … even though the money isn’t flying willy-nilly to any kid with moderate online success or railbird floozie with prime hooter-estate as in past World Serieses. (Can I get some help on the plural of World Series here?)

Though I can’t quite tell if this is a temporary final table deal or a long-term investment based on future success, Kathy Liebert, oft-overlooked despite being arguably the most successful woman player in the history of poker, just signed with PokerStars as she makes her run for a bracelet in the $10k PLH Event. Am interested to know if this suggests online poker sites are looking for longevity over one-hit wonders in their sponsorship deals this year, or if it is simply a matter of still plastering televised final tables with logos on whatever body space is still available.

UPDATE: Just got confirmation that this is just a final table deal — she’s not Greg Rayer/Chris Moneymaker/Joe Hachem/Isabelle Mercier yet. So it seems winning the main event/being hot-and-young in France is still key when it comes to booking long-term sponsorship deals.

So new question: Will all these new “World Championships” really be perceived as such by the masses, and perhaps more important, the online-poker room payhandlers?

Click below to read the info sent from a Stars representative:

Kathy Liebert will be looking to earn her second WSOP bracelet under the PokerStars brand. Liebert enters today’s $10k Pot-Limit Hold’em WSOP final table with 285k in chips, as the only woman on the table.

PokerStars is excited about working with Liebert again is and is confident that she will add to the PokerStars gold bracelet count when the final card hits tonight.

Kathy Liebert is first on the Women’s All Time Money List with over $4 million in tournament winnings to-date. She won the $1,500 Hold ‘Em Shoot Event at the 2004 World Series of Poker. She was one of three women to win an open event in that year’s WSOP and is looking to be the first player to win a bracelet in 2008.

Although Liebert has made a career out of poker, she still uses her financial acumen to invest in the stock market. She also holds a blue belt in karate.

Liebert can be found playing at PokerStars under the name “Luckat.”