by Dan Michalski, Apr 20, 2012 | 5:57 am

Mark Cuban wrote that a sure sign of failure for any start-up is too much promotional gear. I’ve always kinda agreed … believing too many pokerpreneur types come with all the hype but not an actual product (let alone value proposition). But who am I to complain? Everyone knows Pokerati’s business model: to run a haphazard media empire and someday retire by collecting poker swag for future sale on eBay.

Totally coincidental, I happened upon this keyless keyring while cleaning out one of my poker closets last week and couldn’t help but lol-chuckle that none of these three operations made it to a second birthday despite significant hype and promotional spends.

Oh yeah, and Pokerati turns 8 years old today or tomorrow. So does Full Tilt Poker.