What’s in a Name

by , Apr 9, 2012 | 5:54 pm

URL-envy? FS+G apparently wanted to own all things epic, wicked and otherwise on the web.

Lawsuits and bankruptcies are a corporate voyeur’s dream. Legal disclosures offer an upskirt peak at a company’s financial panties. In the case of Federated Sports & Gaming, parent of the troubled Epic Poker League, bankruptcy filings reveal a full-fledged internet domain-name fetish. Literally hundreds of domain names were listed among Federated’s personal property … and in that list, perhaps, lies a bigger story about Epic’s intent.

Companies often buy variants of their own domain names to foil malicious cyber squatters and aid surfers prone to typos and spelling errors. This explains why Federated bought epicpoker.us, epicpoker.xxx, eepicpoker.com and eapicpoker.com along with its primary domain name, epicpoker.com. 

Perhaps proving Federated was more psychic than solvent, epicpokerfail.com and epicpokerfailure.com were among the company’s portfolio of web properties. Of course my favorite was fuckepicpoker.com.

And why epicpokerstars.com but no epicfulltiltpoker.com?

It’s hard to know whether names like epicbridge.com, epiccasino.com, epiccheckers.com and epicsportsbook.com represent Federated’s expansion plans, reveal a business model dependent on online gambling legalization, or was just the results of a bad case of domain-name OCD. 

The list goes on and on — everything from palmspoker.eu, .net, and .co.uk to epicscotch/rum/tequila.com — and you can only wonder what market verticals Epic was thinking about when they locked down ticklemedanny.com.

But particularly curious are dozens of web addresses starting with “wicked” — wickedpoker.com, wickedchess.com, wickedbasketball.com, etc. Since Federated isn’t based in Boston, this presumably has something to do with the talented boys over at Wicked Chops Poker. No wonder their coverage of the #EpicFail has been so … well … I hear they had to take last week off just to search for the near-NSFW pics to pair with their story of who ultimately got who’s what in the end.

Read the relevant bankruptcy court document here.

UPDATE: Wicked Chops apparently has more to say on this matter — and they’re naming names! Not just domain names, but real human ones too.

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