Mark Cuban wrote that a sure sign of failure for any start-up is too much promotional gear. I’ve always kinda agreed … believing too many pokerpreneur types come with all the hype but not an actual product (let alone value proposition). But who am I to complain? Everyone knows Pokerati’s business model: to run a haphazard media empire and someday retire by collecting poker swag for future sale on eBay.

Totally coincidental, I happened upon this keyless keyring while cleaning out one of my poker closets last week and couldn’t help but lol-chuckle that none of these three operations made it to a second birthday despite significant hype and promotional spends.

Seen on a coffee table in Pokerstarzistan’s WSOP embassy (aka Joe Hachem’s “Champion’s Lounge”) … a new edition of All In Magazine (where I got my poker-media start):

Huh. We kinda figured “the world’s leading poker magazine” had lost the All-In lasts-longest bet to the energy drink. I guess not. Expect some reverse payouts in a few dead-or-alive props, too.

As a few people have noticed, the water in the Amazon room has changed. No longer is it All In … Johnny Chan’s “energy water” … it’s just the generic Rio bottled stuff. Clearly something has gone awry between All In and the WSOP. Back in November, the excited word was that All In would be the official energy drink for at least two years. But then, much to our surprise, we saw Red Bull being served this summer, and no All In banners … just All In water.

Hmm, now call it a coincidence, but that All In water disappeared from the Amazon room the day after this article ran on the front page of the Las Vegas Review-Journal, in which the least championed 10-bracelet winner says:

Not everyone is as happy about the World Series as Harrah’s Entertainment, which bought the series in 2004. One of poker’s legendary players and a two-time main event winner lashed out at how the gaming company has run the event and treats the players.

“In the old days, when Jack Binion owned it, he never took a penny out, but we always tipped the dealers good anyway,” Johnny Chan said, complaining about how the gaming company has increased its cut of the players’ pool. “Now Harrah’s takes out 4 to 10 percent.”

The company also has cut back on its comps to players, Chan said. Harrah’s gave him only a $100 food coupon when he entered the $50,000 buy-in H.O.R.S.E. event last week, he said.

Chan has not been much of a presence this year at the WSOP. He has shown up for a few big events (4?), but hardly sticks around once he busts. In fact, he sneaks out a back door, whereas last year he was constantly in the hallways at his company booth, or in the VIP lounge, which was also heavily labeled with All In signage. And that was before he became a supposedly official sponsor. Might someone have made a deal and forgotten to pay the water bill?

It seems that All In Energy Drink is getting recognized in non-poker markets. Who knew?

The Examiner recently took notice of the Johnny Chan-sponsored drink, and it’s getting good reviews. In the Caffeine Examiner column, Big Red Boots (the caffeine guru, evidently) reviewed the grape and citrus concoctions of All In Energy Drink with the following results on a scale where 10 is the highest score:

Tasty grape poker themed drink keeps your game face from sagging:
Taste: 7
Nutrition/Buzz: 8
Packaging: 8
Website: 9

Citrus poker energy drink puts fear in competition:
Packaging: 8
Nutrition/Buzz: 8
Taste: 8
(Assuming the same website gets the same rating, it would be a 9.)

Mr. Peanut demanded too much money to call the opening cards in the air, so the WSOP got Michael Buffer instead.

As the 2008 WSOP was coming to a close a few days ago, Pauly and I couldn’t help but notice that there seemed to be no new sponsors that weren’t already around for in the summer. Disappointing, sure — but maybe it’s just the general economy?

I began to speculate that WSOP marketing honcho Tye Stewart must be in BIG trouble, dude! couldn’t have been too happy that the most celebrated deal inked between July and November was an extended contract with Johnny Chan’s All In Energy Drink. About 10 minutes later, though, Jeffrey Pollack was speaking to the crowd, giving specific thanks and extreme kudos to Stewart as the successful, hard-working architect of the The November Nine vision. And indeed, we now know the broadcast returned some admirable TV numbers; and even as players got eliminated, there were lines of people in the Rio hallways to fill the Penn & Teller Theater’s 1,200 seats. So maybe now, with something definitive to sell potential backers in the future, what looked a little disappointing while riding up and down the escalators is actually a sign of better things to come?

Below is a pictorial look at some added value for official WSOP banners (and inflatables) in action:

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Players are off on dinner break … and the chip counts are nicely on display for all to see:

Ivan Demidov: 30,725,000
Peter Eastgate: 27,175,000
Dennis Phillips: 26,950,000
Ylon Schwartz: 20,475,000
Scott Montgomery: 20,300,000
Darus Suharto: 10,600,000

Damn, that’s tight poker. And I don’t mean tight tight … I mean close-tight.

Before dinner break, btw, Phil Hellmuth introduced Johnny Chan, and Hellmuth got more boos than Tiffany Michelle. He said, that’s OK, boo all you want … and the crowd that is at this point tired-drinky (think post-football game tailgate in college) obliged.

They were announcing a multi-year deal between the WSOP and ALL IN energy drink. Oy, I guess all I can say for now is that after going through my bajillion cases … I didn’t rebuy.

Did anyone ever play at the site? ChanPoker did launch in the summer of 2006 with the inclusion of U.S. customers, but months later it went strictly overseas due to the passage of the UIGEA. Well, despite its cool Chinese lettering as the logo, it has closed up shop officially today. At least Johnny still has his All In Energy Drink biz…

Here is the message posted on the site:

We are sad to inform you that Chan Poker will be ceasing operation effective this Thursday, August 21, 2008. Effective immediately we will no longer be accepting deposits. On August 21 our poker clients will be disabled.

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Funny, I didn’t get the FIDPA release Jen did, but I did get an email from Jesse Jones to members of the WPA (I’m one of the few who somehow paid twice) … and it seems these two ops are finding their distinct paths. FIDPA, I know, is all about the rules. In fact, I heard about a month ago from both ML’s that their rules were in affect at the Bellagio for the big WPT event last week. Have not confirmed that, however supposedly when Jack McClelland made the Daniel Negreanu rule change mid-tourney at the WPT Championship, you couldn’t get a written version of that rule, because it didn’t exist — no written tourney rules at Bellagio — so apparently they were happy to finally get something on paper.

(And the way the FIDPA 80 work … they leave room for adjustments, so theoretically you could go to a tourney and the TD woulds say, “We’re using FIDPA rules today, except for #47, where we’re going to let you blah blah blah” or “… and we have one extra rule of our own: no coughing.”)

The WPA meanwhile, seems to have moved their rules agenda to the backburner, focusing instead on tournament rake — pushing for more sponsorship/commercial money to be added to major event prize pools, a la the PGA:

It’s a disgrace that tournament poker players for the most part do not share the revenue generated by their participation in events (e.g. television, sponsorship, etc). In most or all events players put in all of the prize money via the buy-in, have 6-10% of their money taken out, and only a small number of participants make a payday. Any revenue generated by sponsors or other means is not shared with you the players.

This is something we must change.

This is the WPA’s principal focus. This is why you joined the WPA. This is why we need your support.

Yeow! I’m not so sure I agree with the not-shared part … those waters they put on the table ain’t free, ya know! But the All In Energy Drink is!

Though I suppose both operations ultimately wanna become the FIFA of poker, it looks like their going about it in two kinda different ways

photo: Wicked Chops Poker
EPT Powergirl Kara Scott proudly representing the “World’s Argest Oker Ite”.

It is no secret that poker tournaments filmed for television have made logos an important part of the game. Online poker websites and companies selling poker-related products are among the most lucrative deals to be had, as they are willing to pay players in front of the cameras to advertise for them. It works – players receive bonus compensation to allow a company rep to strategically place a Full Tilt or PokerStars or All In Energy Drink sticker on their shirts or hats.

Most television production companies involved with the big tournaments now lay out specific guidelines for the number of logos allowed, as well as the size and wording of them. For example, the World Poker Tour allows only one pre-approved logo per player, no bigger than 6 square inches and located on the shirt breast pocket.

The World Series of Poker has taken a different approach, allowing multiple logos for any site or product, with a few exceptions like prohibiting dot.com gaming sites that accept U.S. customers. The specific rule about logos at the WSOP is as follows:

Tournament Rule #43:
Tournament participants may wear apparel with multiple logos, patches or promotional language. However, no individual logo, patch or block of promotional language is to be larger than 12 square inches. No single company name is to be represented more than once on any individual article of clothing. For players seated at a table taped for television or broadband video coverage, logos may not be added after the beginning of that day’s session of play.

As the 2008 WSOP hit the money, many players had sponsorship deals of some sort, and there was no shortage of logos in the tournament area. Full Tilt logos were well within the guidelines, while PokerStars pushed the envelope but somehow did not violate the rules. Other sites like UltimateBet played by the rules, except when it came to Phil Hellmuth’s jersey, the entire front of which is a UB symbol.

When I asked a WSOP official about the exception made for Hellmuth, he noted that the ESPN cameras never get the entire logo in the shots. He likened it to a player’s shirt that read “Illinois” across the front, and when I pointed out that Illinois isn’t selling itself like UB is, he said that it would simply be too arduous a task to ask everyone with a word or symbol on their shirt – like University of Michigan or Nike – to change clothes. Understandable, but is it too much to ask that an experienced pro like Hellmuth abide by the fairly clear-cut rules?

The WSOP official did mention that the logo rules will be revisited during the planning of the 2009 WSOP. Now, if someone would just tell Hellmuth…

The remaining 600-something players are in the money, and the field is dwindling fast. Fewer poker fans are checking out the action, and cash game players are practically non-existent. It’s that time that the World Series begins to come to a close; only four days left after tonight, and everyone is outta here.

So, the production that is the WSOP begins to shrink as well. The Poker Kitchen closed its doors tonight for the final time. With chains on the doors, the staff can be seen through the glass tearing down tables and packing up packets of ranch dressing. The only place left to get food in this area of the Rio for the next four days will be a makeshift pizza stand in the hallway and the gift shop for snacks and boxed sandwiches.

The All In Energy Drink booth has transported the last of its products to the warehouse. The Poker Players Alliance information booth is no more. The Hertz rental car company is gone. And various other booths, like Gamma-O Testosterone Booster and NatureEnergy will likely be deconstructed in the next 24-48 hours.

As media access for non-official media begins to be restricted tonight and in the coming days, with fewer tables and less space to get around the ESPN cameras, many members of the media will be less visible here at the Rio because of the limited access. Granted, there will be much more coverage to come as the remaining hundreds of players vie for seats at the final table, but the light at the end of the WSOP/Rio tunnel is causing some inevitable shrinkage.

Pauly and I step into the Poker Kitchen to discuss Ante Up for Africa — essentially the We Are the World of poker tournaments — and in doing so chew on the difference between ’80s famine and Darfur genocide, life outside the WSOP bubble, the mindset of pros playing for a good cause with a tournament underlay, and a lack of charity signage in what’s supposed to be a charity WSOP VIP lounge.

Episode 21: Poker for Africa(feat. Otis)

The WSOP party season has begun… I’ve hit two of the parties this week and plan for more as the week progresses, but I can’t see myself getting crazy with it. I must say that it’s a nice break from the daily grind of tournaments, though.

On June 30th, I attended the All In party at the Palms pool. The place was packed with more people than I expected. On the other hand, the door was completely disorganized. Some people got right in, while others who were supposed to be on the list were held up for quite awhile. I was supposed to be on the media list, but no one ever checked or even seemed to have a list, so I finally just got in on my word. And when I attempted to get a VIP pass through a friend, they had run out of them and looked a little panicked about it.

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What’s been happening at the WSOP since last night, while Dan Michalski anxiously awaits his attempt to make good on his $300 All-In “investment”:

The $10,000 Pot Limit Omaha final table has been set, this group of 9 faces the hot lights of the ESPN cameras:

Seat 1: Kido Pham 1,080,000
Seat 2: Brandon Moran 1,286,000
Seat 3: Peter Jetten 492,000
Seat 4: Michael Mizrachi 1,767,000
Seat 5: Billy Argyros 729,000
Seat 6: Greg Hurst 637,000
Seat 7: Tom Hanlon 192,000
Seat 8: Marty Smyth 1,068,000
Seat 9: Richard Harroch 372,000

The other final table scheduled for today and the other tournament action on the next page:
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Anthropologists and homicide detectives alike know you can tell a lot about a person based on the contents of their trash … yikes, a little scary to see what’s in the rubbish bin at Pokerati’s non-Rio Las Vegas headquarters:

Seriously, that can’t be healthy, can it?

I’m thinking about going to the Palms Party, too — started a few minutes ago — just downing another All In Root Beer to see if I have it in me to go. (Huh, do these things even have any flavor any more?)

Big tourney for me tomorrow, of course. Half a million bucks at stake in what seems sure to be an organizational fustercluck.

In the meantime, as of a few days ago, none other than PokerStars is all over (literally) the Palms. Get the sense that with hundreds of main event online qualifiers shacked up across the street from the Rio the low-stakes cash games will be extra-juicy there?