Hard Rock Casino Steps into Online Gaming
International Game Technology said Tuesday that its DoubleDown Casino on Facebook will partner with the Hard Rock Hotel, DoubleDown’s first deal with a land-based casino in Las Vegas.
DoubleDown Casino will have its application hosted on the Hard Rock Hotel’s website. DoubleDown Casino is a social gaming company that sells virtual casino chips and has online slots, poker and other games.
“Engaging through the website allows players to remain connected to the property … with DoubleDown Casino simply providing the gaming content,” said Eric Tom, executive vice president of global sales at IGT.
Terms of the contract weren’t disclosed. The deal with Hard Rock was announced about a week after IGT, which operates in Las Vegas and Reno, reached a similar deal with Jacobs Entertainment Inc.