The numbers for Live-minus-30 coverage of the WSOP on ESPN are in. About a half million viewers on ESPN 2, 23 million minutes of click-friendly eyeball time on ESPN 3, and a “cute” little 646,00 viewers for two hours during prime time on ESPN 1.

Clearly poker is no women’s soccer, but still … those returns seem high enough that ESPN will probably do it again — though nothing in the ESPN press release assures as much — and low enough that next year ESPN and the WSOP will easily be able to report massive growth in whatever numbers prove most beneficial for them to deliver.

It’s hard to determine a success with a new type of coverage … but these numbers do set a certain bar, and at a minimum dohelp quantify the size of the true-poker-geek market. And thus, with results of the Pokerati love-it-or-hate-it poll, combined with the television numbers, I’m relatively convinced that if ESPN doesn’t expand their “live” poker coverage in the future … somebody else will.

(It really is all in the announcing.)

Read below for the official Nielsen data presented by Jack Link’s Beef Jerky, er … I mean:
More…

I couldn’t help but switch over from ESPN3 and ESPN2 to ESPN1 … and wow, what a game. I’m curious to see how TV numbers compare for what is essentially the FIFA Ladies Event vs. those for the November Nine.

Anyhow, check out Adidas’s new ad campaign on display around the rails at the 2011 Women’s World Cup in Germany — targeting fans of international women’s soccer with phrasing that may or may not have been grifted from poker:

“adidas is all in”

BTW, go USA still, but really, seriously, gg Japan.

UPDATE: Apparently the “adidas is all in” campaign launched back in March. Click here to see the multimillion-dollar YouTube commercials wrapped around a distinctly poker phrase … as interpreted by the world of sports.

Marvin in Somewhere — shoot, I forget where he’s from, but somewhere in America, I know — writes in to complain:

I’m watching the “Live” ESPN coverage and it sucks. It’s like it was before the cameras. Not only don’t we see all the hands, but we don’t know whether the better has the “Nuts” or is bluffing. Since they are afraid of people telling what the other players have, how about a one hand delay?

Marvin, Marvin, Marvin … c’mon, can’t you see the positives at all? This is semi-monumental … not the kinda Poker TV you see on Versus, ya know? Though not perfect yet, they gotta start somewhere, right? You bring up some good points that I’m sure they’ll consider in the future … but really, remember, while not necessarily “alpha” version of live coverage, it is rather “beta”.

In an ideal world — according to Pokerati — all cards and chips would be RFID’d worldwide and you could watch all poker anywhere in any place at any time, as live as possible as permissible by gaming jurisdiction, and decide for yourself whether or not you wanna see hole cards. (I tend to enjoy guessing sometimes.) With super-duper extra-HD All-360 technology, of course … on my iphone should I so choose. But we’re just not quite there yet!

From the Rio sportsbook: For people not glued to Twitter, "live enough" coverage is ... um ... not too different from reruns usually airing on screens in many sports bars.

Not sure how it would work with exposed hole cards and future "in-game betting" on the WSOP. (Seen at the sportsbook in the Palms, where you can't yet bet that way.)

And remember, one other factor complicating matters here is approval by Nevada Gaming. Even just allowing twitpics in casinos and cell phones in sports books is relatively new territory for them. And there are some people who don’t believe you should be able to know a players cards a half-hour later when your buddy — or even the players themselves — can find out if that key tell thy picked up goes along with the nuts or nothing.

Click the promo banner to watch things as live as we’re gonna get them for now.

Day 3 of the £10,000 + 350 Main Event concluded with 22 players remaining, playing down to the final table starting at 12pm London time Monday afternoon. A reminder, a stream with hole cards (plus 5 hour delay) will be available at ESPN3.com in the US, Latin America, Brazil, New Sealand and Australia. The same stream will be available at WSOP.com for European viewers. The chip leader is Ronald Lee with 922,000 in chips. Other notables returning: Andrew Pantling (Event #1 runner-up to Phil Laak) – 821,000, Viktor Blom – 705,000, Phil Ivey – 657,000, Hoyt Corkins – 566,000, Barny Boatman – 379,000, Victory Poker CEO Dan Fleyshman – 336,000 and Roland de Wolfe – 113,000. Table draw available at WSOP.com .

The £10,000 + 350 High Roller NL Heads-Up event finally has a winner, as Gus Hansen defeated Jim Collopy in the 3rd and deciding match to earn his first WSOP bracelet along with £288,409. Here’s how the final hand played out:

Elsewhere …

PokerStars LAPT Grand Final – Rosario, Argentina :: Martin Sansour defeats Bolivar Palacios, earning $322,280. Matthias Habernig’s bid for back-to-back LAPT wins fell short, finishing 6th. PokerStars Blog has the final table report.

TJ Cloutier Choctaw Poker Classic – Durant, OK :: Cloutier finishes 17th for $3,673, play down to 4-handed. www.roundersradio.com covering the FT action.

PokerStars WCOOP $5,000 Main Event :: 2,443 entries, first pays over $2m, 2nd and 3rd $1m+

Recapping the rest of Friday night’s action that Dan didn’t post about, with a Saturday full of battles that don’t involve UFC 116: featuring Brock Lesnar v Shane Carwin.

Taylor wins battle of roommates at Limit Shootout

The final table of the $1,500 Limit Shootout was one of the strongest final tables you’ll see at a $1,500 event with notables like tournament limit holdem specialist Terrence Chan, former WPT player of the year Jonathan Little and former Party Poker Million winner Mike Schneider. When it came down to heads-up, it would be roommates Brendan Taylor and Ben Yu battling it out for the bracelet, with Taylor coming out on top to earn $184,950 and the bracelet. Yu brings back $114,484 for the runner-up finish while Little finished 3rd ($73,218), Schneider came in 6th ($23,563) and Chan a disappointing 8th ($12,961). Full results and Nolan Dalla’s tournament report at wsop.com.

Kelly and Kassela headline 25k 6-max final table

Day three of the $25,000 No-Limit Holdem 6-max started with a flurry of eliminations in the first hour; leading Daniel Negreanu to take issues with the structure on Twitter, eventually finishing in 11th. Dan “djk123” Kelly, who started the day 18th in chips, will start the final table today as the overwhelming chip leader, while Frank Kassela will try to add to his WSOP Player of Year lead. Here’s how the final table will look when play resumes at 2:30pm PT, with streaming available at ESPN3.com (where available) or updates at wsop.com:

Seat 1: Frank Kassela – 2,610,000
Seat 2: Jason Somerville – 1,665,000
Seat 3: Dan Kelly – 5,895,000
Seat 4: Eugene Katchalov – 475,000
Seat 5: Shawn Buchanan – 2,110,000
Seat 6: Mikael Thuritz – 1,535,000

Talbot tops day 1b 1k NL

Day 1b of the $1,000 No-Limit Holdem drew a field of 1,504 players Friday afternoon, with 255 players joining the rest of the day 1a survivors to have a total field of 586 returning at 2:30pm. The money will be reached when 396 players remain with the winner earning $570,960. The day 1b chip leader is Andrew Talbot with 70,175. The full list of day 1b chip counts can be found at wsop.com, those looking for a table draw, i’ll try to get it up on my Twitter as soon as it becomes available.

Sander grinds into lead at $2,500 NL

The final prelim of the WSOP, $2,500 No-Limit Holdem drew a field of 1,941 players Friday afternoon, with 500 players remaining when play resumes at 3pm. The money is reached when 198 players remain, with the winner pocketing a payday of $826,418. The reported chip leader is Dan Smith with 229,000, although he tweeted 22,900 earlier this morning. Marc Sander holds the chip lead with 98,000, followed by notables such as Mark Newhouse (81,400), Isaac Baron (70,100), Court Harrington (69,000), Dan Heimiller (53,100), Jamie Gold (42,000), Jonathan Aguiar (37,000) and Ivan Demidov (34,800). The full list of chip counts appears over at wsop.com and check my Twitter or WSOP’s Twitter for the table draw.

Ante Up for Africa

The annual charity effort held at the WSOP, Ante Up for Africa, gets underway at 2pm. The $5,000 buy-in event helps bring poker pros and celebrities together to help out a worthy cause. Those who make the money are encouraged to donate half of their winnings, hopefully the controversy from last year’s event will be avoided this year.

Recapping the action from Wednesday, with three WSOP bracelets awarded:

Busse “kickz” out Crowe to win 1k NL bracelet

Shawn “jordankickz” Busse got the better of Owen Crowe to win Event #47, $1,000 No-Limit Holdem, earning $485,791 along with the coveted WSOP gold bracelet. Crowe earned $300,494 for his runner-up finish. Full results and Nolan Dalla’s tournament report at wsop.com.

Chance wins out at 5k PLO

The $5,000 Pot-Limit Omaha bracelet goes to Chance Kornuth, earning $508,090 in defeating Kevin Boudreau heads-up. Boudreau earns $313,792 for finishing in 2nd, while Robert Mizrachi couldn’t join his brother Michael in winning a bracelet, finishing 8th at the final table. Full results and Dalla’s report at wsop.com.

Linn wins $1500 NL

Michael Linn ended up with all the chips in the final $1,500 No-Limit Holdem tournament of the WSOP, getting the better of Taylor Larkin in heads-up play to pocket $609,493 and the bracelet. Larkin has $378,905 to cushion the blow of finishing in second. Full results available at wsop.com.

Eaton leads 3k NL Triple Chance

Jon “sketchy1” Eaton leads the final 12 players returning for the final day of the $3,000 No-Limit Holdem Triple Chance at 2:30pm to play down to a winner. Here’s how the field will be seated when play resumes, follow the updates over at PokerNews:

Table 306:
Seat 2: Will Failla 960,000
Seat 3: Frank Rusnak 1,041,000
Seat 4: Gregory Ronaldson 145,000
Seat 6: Bradley Craig 340,000
Seat 7: Tad Jurgens 292,000
Seat 8: Koen Debakker 259,000

Table 307:
Seat 2: Tommy Vedes 984,000
Seat 3: Guillaume Darcourt 613,000
Seat 4: Jon Eaton 1,678,000
Seat 5: Sergey Lebedev 917,000
Seat 6: Ryan Welch 932,000
Seat 7: Noel Scruggs 553,000

Day 2 of 25k 6-max

A field of 191 signed up for the $25,000 No-Limit Holdem 6-max event, with just 69 returning when play resumes at 2:30pm. ESPN3 (where available) will start airing a feature table at that time. Only 18 players will make the money, with the winner earning $1,315,518. The current chip leader is Alexander Gruibem with 548,000, followed by Jason Somerville with 516,600. Other notables returning include: Daniel Negreanu (407,100), John Juanda (401,300), Nick Schulman (280,000), John Duthie (256,800), Freddy Deeb (234,400), Barry Greenstein (194,800), Ivan Demidov (169,200), Erick Lindgren (154,400) and Andrew Feldman (101,600). The full table draw is available here and follow the action at wsop.com.

1500 Limit Shootout makes the money

The $1,500 Limit Holdem Shootout drew a field of 548, with the 64 winners of their table making the money, returning at 3pm to play down to the final 8. Among the winners yesterday: Chau Giang, Nam Le, Terrence Chan, Yevginey Timoshenko, Barry Shulman, Marcel Luske and Jonathan Little. The table draw for day 2 is now online, check out who’s sitting where here and follow the min-raising thrills over at wsop.com.

Thursday’s Tournaments

Today is the last day where two new bracelet events get underway, starting with day 1a of the final $1,000 No-Limit Holdem starting at 12pm with the usual crowd of thousands heading to the Rio. The 5pm tournament is the $10,000 Pot-Limit Omaha Championship, won last year by Matt Graham, winning nearly $700,000 in defeating a field of 295.

Recapping Saturday night’s action, with the list of great players without a bracelet had another named crossed off the list.

Ole G Smith wins mixed holdem bracelet

Gavin Smith, one of the most popular players on the tournament circuit, finally won his first WSOP bracelet this morning, defeating Danny Hannawa heads-up to win the $2,500 Mixed Holdem event along with winning $268,238. Full results at wsop.com

Tournament of Champions starts today

The WSOP Tournament of Champions gets underway at 12pm today, as the 27 participants will play four one-hour levels today and Monday, with the survivors returning on July 4 to determine the winner. Besides being filmed to air on ESPN later this year, ESPN3 will be streaming a feature table both days. Here’s the feature table when play starts today:

Doyle Brunson
Daniel Negreanu
Annie Duke
Howard Lederer
Joe Hachem
T.J. Cloutier
Antonio Esfandiari
Bertrand “ElkY” Grospellier
Scotty Nguyen

Trickett on top final day of $1,500 NL

Day three of the $1,500 No-Limit Holdem returns at 3:00pm with Sam Trickett (922,000) leading the 35 players remaining as they play down to a winner. Other notables in the hunt include: Dutch Boyd (619,000), Ray “ExitOnly” Rayburn (560,000), Paul Magriel (460,000), Alex Outhred (444,000), and Zachary Clark (176,000). Team Pokerati’s Tom Schneider finished 128th, good for $4,348. Full chip counts available at PokerNews.

Altbregin ascends to 5k PLO 8 lead

Day 3 of the $5,000 Pot-Limit Omaha 8 or Better resumes at 3pm with Sergey Altbregin (486,000) holding the chip lead with 21 players remaining. Other notables returning: David “Devilfish” Ulliott (415,000), Perry Green (367,000), Dan Shak (331,000), Dan Heimiller (247,000), Allen Kessler (117,000), Andy Black (100,000) and Erik Seidel (65,000). Full chip counts and updates available at http://www.pokernews.com/live-reporting/2010-wsop/event-46/“>PokerNews.

Brickner blasts his way into day 1a 1k NL lead

The next to last $1,000 No-Limit Holdem event of the WSOP drew a field of 1,759 entries for day 1a Saturday afternoon. That field was whittled down to around 300 players when they return on Monday afternoon, and the reported leader is Justin Brickner with 86,000 in chips. Other notables include Antonio Esfandiari (35,000), Scott Montgomery (30,000), Matt Glantz (28,000) and Carter King (17,000). Full chip counts along with updates for Sunday’s day 1b action available at wsop.com.

Jaffee leading $2,500 8-Game

Day one of the $2,500 Mixed Event brought 453 players to the Rio Saturday afternoon, with 162 returning at 4:10pm today. The reported chip leader is Jared Jaffee with 71,125. Some of the notables returning include: Justin “Boosted J” Smith (58,225), Michael Mizrachi (56,875), Brandon Cantu (41,000), Scott Seiver (37,350), Dario Minieri (32,175) and Gavin Griffin (29,150). Team Pokerati’s Julie Schneider returns with 18,975 in chips. Other chip counts and updates at wsop.com.

Two more WSOP bracelets were awarded this morning, plus the first of this year’s final tables will be streamed online this afternoon., so here’s the info:

Hamrick wins $1500 NL

Dean Hamrick, who bubbled the 2008 WSOP final table, earned his first WSOP bracelet as he defeated Thomas O’Neal heads-up in event #42: $1,500 No-Limit Holdem winning $604,222 and his first WSOP bracelet. O’Neal earned $375,627 for finishing 2nd, while UFC fighter Mike Swick finished in 10th. Full results online at wsop.com.

Gordon grooves to 10k HORSE bracelet

With nine players remaining, Ian Gordon was the least-known name of a star-studded final table in the $10,000 HORSE World Championship. That face didn’t stop him as he was the last player with chips on a lengthy final day, denying Richard Ashby his second WSOP bracelet, winning $611,666 and a coveted WSOP gold bracelet. Ashby earned $378,027 for finishing 2nd, while Eugene Katchalov finished 3rd for $248,831. Full results at wsop.com.

Ole G Smith, Pilgrim feature attractions at Mixed Holdem FT

The $2,500 Mixed Holdem final table will be the first at this year’s WSOP streamed online at ESPN3.com (check your local cable system for availability). Here’s how they’ll be seated when play resumes at 2:30pm:

Seat 1: Michael Michnik – 527,000
Seat 2: Jamie Rosen – 300,000
Seat 3: Dwyte Pilgrim – 196,000
Seat 4: Gavin Smith – 745,000
Seat 5: Jarred Solomon – 748,000
Seat 6: Daniel Idema – 237,000
Seat 7: Michael Santoro – 179,000
Seat 8: Danny Hannawa – 542,000
Seat 9: Timothy Finne – 331,000

Failla leads $1,500 NL

Day 1 of Event #45: $1,500 No-Limit Holdem completed their first 10 hours with less than 400 players remaining, with the final 324 in the field making the money, while the winner adds $721,373. The reported leader is Will Failla with 156,000 in chips. Other notables returning at 2:30 include Veronica Dabul (70,000), Alex Outhred (65,000), John Phan (58,500), Amnon Filippi (47,000), Lauren Kling (29,000) and Team Pokerati/Loudmouth Poker pro Tom Schneider (25,900). Full chip counts available at PokerNews.

Burton leads 5k PLO 8 M

Day 2 of the $5,000 Pot-Limit Omaha 8 or Better resumes at 3pm with 130 of the 284 players who started remaining. The chip leader is Colin Burton with 91,700. Other notables include James Dempsey (88,900), Mike Matusow (63,100), Scott Seiver (44,000), Annie Duke (39,900), Dave Ulliott (36,000), Tony Cousineau (29,000), and Annie Duke (23,000). Full chip counts available at PokerNews.

Saturday’s tournaments

The 12pm tournament is day 1a of the fifth $1,000 No-Limit Holdem with the usual throng of thousands expected to turn up. The 5pm tournament today is the $2,500 Mixed Event, consisting of HORSE, No-Limit Holdem, 2-7 Triple Draw Lowball and Pot-Limit Omaha. Last year’s winner of this event was Jerrod Ankenman defeating a field of 412, earning $241,637.