Operators of The Linq project are seeking a sponsor for a 550-foot observation wheel, the centerpiece of the $550 million Strip-area outdoor dining, retail and entertainment district.

Caruso Affiliated, the company serving as the leasing and sponsorship consultant for development for Caesars Entertainment Corp., said the observation wheel offers a sponsorship opportunity similar to the Staples Center in Los Angeles and Citi Field in New York.

Artist’s rendering of Caesars’ new thrill ride center Strip, just begging for public displays of big-time shenanigans.

Currently named the High Roller, the under-construction observation wheel is taller than the Singapore Flyer and the London Eye and offers views of the Strip. The wheel has 28 glass-enclosed cabins.

“We have already received interest from big brands for the naming rights of this landmark, but given its significance on the Las Vegas landscape, we continue to search for the right brand to feature as the name of the wheel,” said Dan Burgner, executive vice president of Caruso Affiliated.

The project will have 178,000 square feet of restaurants, bars and clubs, 37,000 square feet of retail and 70,000 square feet of entertainment venues.

Portions of The Linq, located between the Flamingo and Quad resorts, will open in December. The majority of the development is scheduled to open in February. The observation wheel will open at a later date.

Follow reporter Howard Stutz on Twitter @howardstutz.

Super Bowl Sunday is arguably one of the best days of the year for a Vegas grinder. In this town, the game is one big gamble, as evidenced by the pages and pages of prop bets offered exclusively on the NFL championship.

Super Bowl gamblers often spill into the poker rooms, and it’s hard to go wrong picking a place to play. But if you’re looking to pad your stack or you lost a bundle on your coin flip bet, there are a few places in town offering special promotions during the big game. (Kickoff is set for 3:30p PT.)

If you’re playing at Mirage, you’ll be hoping that there’s as much action on the felt as inside the Superdome. They’ll draw a seat number after just about every big play. An interception is worth $50, a fumble is worth $75, a play of 76 yards or more is worth $100. Field goals are worth $25-$100, depending on the distance and touchdowns are worth $100. There are also four pre-game drawings for the four hours before kickoff: $125, $100, $75 and $50.

Players at Excalibur earn can earn raffle tickets before and during the game. They’re paying $50 for field goals, $100 for touchdowns, and $400 for safeties, along with a drawing for $100 at the end of the first three quarters, and another for $200 at the end of the fourth quarter.

The Monte Carlo promo could end up costing you money if you play favorites. They’re giving away raffle tickets for full houses, and players must place their tickets in either a 49ers bin or a Ravens bin. When either team scores, they’ll pull a ticket for $50 for field goals, $100 for touchdowns and $200 for safeties.

The Luxor is giving out raffle tickets every hour for the first four hours before the game and every quarter during the game. Then there’s a drawing after each field goal for $25 and after each touchdown for $50.

At Mandalay Bay, they plan to give away $500 for the high hand of each quarter. The minimum qualifying hand is 10s full, and if no one hits, the prize jumps $250 more for the next quarter.

The oft-overlooked Circus Circus (because they rarely have much more than a 3/6 limit game) is offering $100 to the high hand every quarter, and $100 for the high hand of the hour from  8 p.m. to midnight.

Instead of cash, the Flamingo will splash pots with hats, T-shirts, hoodies, and polo shirts after each score and after each quarter.

Sometime during this year I decided I wanted to add more tournaments to my poker diet.  I’ve been a cash game grinder for my entire poker-playing career and don’t really have anything to speak of in regards to big tourney scores.  My “official” tourney resume is pretty weak.  That being said, I think every high-volume tournament pro wishes they crushed at cash games, and I think that every cash game grinder wants that feeling that only a tournament victory can bring: the combination of the big pay day combined with being the last man or woman standing at the end of the day (or day 2, 3, 4, what have you).  It very well could be my ego projecting my perceived thoughts onto the rest of the poker-playing community, but why would you not want to be well rounded in your profession and have multiple skill sets?

I’ve torched a lot of money being irresponsible … Vegas definitely has a way of seeping into any crack in your guard wall and blowing it wide open.

If you think that low stakes live poker games tend to be pretty soft, you should check out some of the tournament series that are running this month and next around Vegas.  You’ll see things that will make your head shake and leave you feeling good about the future of poker and its draw to the casual players.  However, these are tournaments we’re talking about, which means you’re a bit handcuffed in regards to how much manipulation of tourists you’ll be able to partake in compared to the cash games.  The structures for a lot of the events are pretty good, but variance is still a bitch.  I won’t go into detail about some of the ridiculous beats I’ve taken over the past week to send me on a walk of shame toward valet.  I’m gonna keep plugging away though with a healthy mix of the series, and cash games when there isn’t an event to my liking.

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