Posts Tagged ‘Old Spice’

Scent of a Poker Marketing Play

by , Apr 5, 2013 | 2:34 am

So you tell me … the new Old Spice commercial for a deodorant scent called “Hawkridge” features a poker player (from a pre-Texas Hold’em era, obv) engaging in the ultimate surrender, albeit under duress …

Mmm-hmm … “Hawk Ridge” also happens to be the street location of Howard Lederer’s $10 million manse, which the DOJ did not seize even though they at one point wanted to.


Neither representatives from Old Spice nor the Lederer estate could be reached for comment when I voiced an inquiry in the general direction of relevant properties in this matter. (Kinda West-Southwest.)

OK, carry on … no matter how you or anyone around you smells.