The 2010 WSOP Europe at the Casino at the Empire in London held their first bracelet event this afternoon, the £2500 + £150 NL Holdem 6-max event. The field had a cap of 204 players, selling out the tournament, however alternates were accepted, eventually creating a field of 244 entrants, with the final 24 making the money. 31 players will return at 2pm London time Wednesday (updates at PokerNews and WSOP.com), playing down to the final 6 players. Andrew Pantling leads the field with 106,100 in chips. Other notables returning: Chris Bjorin (103,800), Chris Moorman (94,200), 2007 WSOPE runner-up John Tabatabai (69,900), Phil Laak (63,600), Jeff Lisandro (55,500), Praz Bansi (49,300), Liv Boeree (27,700) and Andrew Lichtenberger (19,900). Full seat assignments available here.

Jon Katkin

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The Poker Economy

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OP-ED

Brand names serve an important purpose in our society. For consumers, they offer a simple shorthand that let’s you know about a product’s quality – or lack thereof – while at the same time providing a quick way to flaunt your status or hipness to the unwashed masses in our burgeoning consumer culture.

For businesses, brand names are just as important. Let your quality slip or make your product too ubiquitous and your value – both real and perceived – begins to slip. Make your product trendy or limit its availability and you’ll have customers clamoring at your door to get their hands on it.

With 57 events on the calendar, the WSOP is hardly as elitist as it was in the past, but that’s OK with the folks at Harrah’s because when it comes to poker, there is no substitute for a gold bracelet. Win an event and you join a still exclusive club that includes some of the greatest players in the world. Play your cards right, and the WSOP is a golden ticket to the top of the poker food chain. Bust out before the final table and you’ll still leave town with a great story for your friends.

For $1,500 you can play one WSOP tournament and take your chances against a single field of 3,000, or for the same money you can play five Venetian Deep Stack events against a combined field of about 2,400.

And that’s what makes the WSOP the brand when it comes to tournament poker. Win or lose, playing a WSOP event carries with it an inherent coolness that other poker players innately understand and respect. But if you’re a serious low-stakes player looking for a big summertime score in Vegas, there are actually much better options to consider outside the Rio.

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Recapping Wednesday night’s WSOP action, starting with the awarding of two more WSOP bracelets:

Daya Takes down $1,000 NL bracelet

The first $1,000 No-Limit Holdem bracelet of this year’s WSOP was awarded to Canadian Aadam Daya defeating Deepak Bhatti in heads-up play. Daya won the sixth-largest live poker tournament in history, besting a field of 4,345 players to earn $625,872. Bhatti picked up $385,106 for the runner-up finish. The full list of results and Nolan Dalla’s tournament report is available at WSOP.com.

Bansi’s Best for bracelet #2

Praz Bansi picked up his 2nd career WSOP bracelet, winning the $1,500 No-Limit Holdem bracelet, defeating Vincent Jacques heads-up to prevent a Canadian sweep of bracelets on Wednesday. Jacques earned $320,913 for falling just short of a bracelet, the full list of results and Dalla’s report are online here.

Channing, Levi headline Shootout Final Table

The final table of the $5,000 No-Limit Shootout gets underway at 2:30pm this afternoon with these six players, each with the same starting stack of 1,500,000:

Neil Channing
Stuart Rutter
Nicolas Levi
Brent Hanks
Joseph Elpayaa
Joshua Tieman

Triple Draw almost reaches their final table

Play at the $2,500 2-7 Triple Draw Lowball ended earlier this morning with its final table just out of reach, returning at 4pm this afternoon to determine a winner. Among those who made the money: Team Pokerati’s Pat Poels (10th for $12,232), Ted Forrest (12th for $9,972), Jordan Seigel and Allen Kessler (16th and 17th for $7,663 each). The rest of the results can be found here. Here’s the eight players looking for a bracelet:

David Chiu 436,000
Peter Gelencser 400,000
Don Mcnamara 370,000
Raphael Zimmerman 262,000
Tad Jurgens 223,000
Leonard Martin 195,000
Shunjiro Uchida 173,000
Jameson Painter 127,000

Schlein Leads $1,500 NL for Day 2

Josh Schlein leads the remaining 270 players returning at 2:30pm for day 2 of the $1,500 No-Limit Holdem with 127,300 in chips. Other notables on the leaderboard: Jean-Robert Bellande (89,200), Phil Hellmuth (84,700), and Amnon Filippi (55,800). The full list of chip counts can be found at PokerNews.

Thursday’s Tournaments

The $1,500 Pot-Limit Holdem event starts at 12pm today, won last year by John Paul Kelly for over $190,000 in besting a field of 633. A compact field is expected at 5pm today for the $10,000 Seven-Card Stud World Championship won by Freddie Ellis last year, winning over $370,000 as the last man standing in a field of 142.

Recapping the Wednesday afternoon action at the Rio, with the reminder that you can follow the live updates over at www.PokerNews.com

$1,000 NL Final Table

Four remain at the $1,000 No-limit Holdem final table, with Gabe Costner (4,300,000) holding the chip lead over Deepak Bhatti (3,400,000), Aadam Daya (2,200,000) and Bart Davis (1,800,000) . Nicholas Mitchell ($154,425), Cory Brown ($116,141), Isaac Settle ($88,025), Dash Dudley ($67,221) and Richard Rice ($51,375) were the first five to exit the final table to collect their winnings.

$1,500 NL Final Table

Eight players are currently seated at the final table of the first $1,500 No-limit Holdem of the WSOP, playing down to a winner tonight. David Tuthill will be the chip leader (2,000,000) when the remaining eight players return from dinner break. Tomer Verda is close behind with 1,822,000 while David Sands (636,000) and Praz Bansi (600,000) towards the back of the pack. Dwyte Pilgrim picked up his first career WSOP cash, finishing 21st for $15,222. Others who fell short of the final table include Yuval Bronshtein (12th for $29,795) and John Myung (17th for $18,809).

Sextet of Six-Seated Shootout Stars Settling

The $5,000 No-Limit Holdem Shootout so far has seen Brent Hanks and Neil Channing the first two winners moving on to Thursday’s final table. Blair Hinkle, John Duthie, Chino Rheem, and Heather Sue Mercer are among the remaining 14 players trying to earn one of the final four seats.

Lowball Leaves Field in Lurch

The $2,500 2-7 Triple Draw Lowball field is down to 37, with just 30 making the money this evening. The current chip leader (151,000) is Jordan Siegel, recognizable by most people as the MC for the NBC Heads-Up event at Caesars’ Palace in Las Vegas. Other notables looking to cash: Ted Forrest, Allen Kessler, Greg Mueller, Tony G and Rob Hollink. For Team Pokerati watchers, Pat Poels is hanging in there with 63,000, while Tom Schneider was knocked out in early action.

Another $1,500 Gets Underway

The second $1,500 No-Limit Holdem event drew a field of 2,341 entrants, with less than 800 returning after their 90-minute dinner break to play the final four levels of day 1 tonight. The 243 finishers get paid, and some of the names to watch for when play resumes: Mark Seif, Jean-Robert Bellande, Shaun Deeb, Barry Shulman and Lee Watkinson.

Slow action or not … that’s what TV editing is for, and makes me think some damn good poker is being played. (Ahh, how I’ve been corrupted from back in the day when I thought every final table should be shown live in its totality.)

Seriously, can’t wait to see it on TV. You’ve got bracelets out the yin-yang. Two November Niners. The father of the November Nine’s bad-guy. An epicurean old-timer Brit. Daniel Negreanu. International flavor. Accomplished young guns. Scandis. All in the pretty cool setting that is The Casino at the Empire.

It was a sexy, if not tough field to get through, too. The in-the-money fight from four tables down to one saw Doyle Brunson, Liz Lieu, EPL soccer legend Teddy Sheringham, Devilfish, Men the Master, Hendon Mobber Ram Vaswani, Steven Z for good measure, and plenty of valid others.

(Wouldn’t it be dandy if ESPN could show maybe an hour of lead-up, with two hours of final table? Just an NFL football game, ya know?)

@JeffreyPollack‘s been giving his eloquently bare-bones play-by-play.

And you can also follow via our pals at Betfair.

Click below to see a more detailed breakdown of the players of what may well be one of the most storied final tables of the year:

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The main event of WSOP Europe is underway now, with a super exciting final table of poker stars. These were the starting chip counts when they took their seats:

Seat 1: Barry Shulman (1,090,000)
Seat 2: Jason Mercier (3,198,000)
Seat 3: Praz Bansi (1,160,000)
Seat 4: Markus Ristola (784,000)
Seat 5: Chris Bjorin (518,000)
Seat 6: James Akenhead (1,398,000)
Seat 7: Daniel Negreanu (438,000)
Seat 8: Antoine Saout (701,000)
Seat 9: Matt Hawrilenko (674,000)

The group consists of six previous WSOP bracelet winners (Shulman, Mercier, Bansi, Bjorin, Negreanu, & Hawrilenko), two members of the November Nine (Akenhead & Saout), and a father of a November Niner (Shulman).

More than four hours into the final table “action,” Negreanu worked his way into second place. And that’s about it. Play continues with the likelihood that someone will eventually be eliminated. Live coverage can be found on the World Series of Poker website.