Awesomest Stupid Poker Promo Gimmick of the Month

Seriously, it\’s 2005 again, right? Remember, Juha Helppi and Robert Varkonyi were playing underwater, or maybe it was on an iceberg? Regardless … while on first glance this gets more eyeroll and groan than live-event invitations to Michael Phelps, Lady Gaga, Barack Obama, Sasquatch, and Superman … the idea of Mike Sexton and Tom Dwan playing against some Danish online qualifiers while dangling over the streets of Copenhagen? Yeah, I can dig …

From a poker perspective, it\’s actually an interesting concept: Let\’s force difficult poker decisions under conditions that guarantee a little extra heart-pumping, with some extra life-on-the-line chemicals in the bloodstreams. Though that\’s about as gimmicky as you can get, gotta say, I think I\’d be really interested in seeing this on TV — bring back some heart monitors and attach everyone to bungee cords for when they get knocked out! And maybe sprinkle the set with bread crumbs to attract the railbirds …

Click below for full details from da.PartyPoker:

ACE HIGH! PARTYPOKER.COM IN THE SKY!
DENMARK’S HIGHEST GAME IS 50 METRES UP!

2nd September 2009 — http://www.partypoker.com/ and Ace Magazine have teamed up to create Poker in the Sky, which will take place on Friday 11 September in Copenhagen. Poker in the Sky literally rises above everything that you\’ve seen before on the Danish poker scene! Floating high above the Town Hall, surrounded by Copenhagen and the spires of the city, 22 poker players will play against two celebrities with town hall-doves as the nearest spectators!

The 22 poker players will be hoisted 50 metres in the air by a crane at City Hall Square in Copenhagen. Hovering over the capital the poker players will compete against each other in a four hour long poker tournament.

A spokesman for PartyPoker.com said: “Poker is a high octane game, and we want to give the Danish poker players a special experience that will really boost their adrenaline levels. We have an expectation that it will be the most spectacular poker event Copenhagen has ever seen. More details on those involved will be released shortly.”

Two of the 22 seats around the poker table will be occupied by two celebrities, but some of the remaining seats are still open and players who are interested, and do not suffer from a fear of heights, have the opportunity to win a seat to the finals on the square at http://www.partypoker.com/. Please note that these qualifiers are open to residents of Denmark only.and there is only one chance remaining to win a seat online on Thursday 3 September. See http://da.partypoker.com/news/items/poker_in_the_sky.html for more information.

The 22 poker players will not only have a great view of Copenhagen, the winner of the game will scoop a package for the PartyPoker.com World Open V in London in October. The line-up at this prestigious event includes ‘Ambassador of Poker’ Mike Sexton and Tom ‘Durrrr’ Dwan. The Danish winner of the PartyPoker.com Poker in the Sky wins flights, hotel and a $10,000 buy-in for the tournament in London, which will be broadcast on television worldwide.