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Poker at the Women’s World Cup

by , Jul 17, 2011 | 4:53 pm

Comments (2)

I couldn’t help but switch over from ESPN3 and ESPN2 to ESPN1 … and wow, what a game. I’m curious to see how TV numbers compare for what is essentially the FIFA Ladies Event vs. those for the November Nine.

Anyhow, check out Adidas’s new ad campaign on display around the rails at the 2011 Women’s World Cup in Germany — targeting fans of international women’s soccer with phrasing that may or may not have been grifted from poker:

women's world cup espn adidas
“adidas is all in”

BTW, go USA still, but really, seriously, gg Japan.

UPDATE: Apparently the “adidas is all in” campaign launched back in March. Click here to see the multimillion-dollar YouTube commercials wrapped around a distinctly poker phrase … as interpreted by the world of sports.


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2 Comments to “Poker at the Women’s World Cup”


  1. Mchosky     says:
    July 18th, 2011 at 5:49pm

    The overnight rating for the soccer game is 8.6. The ratings for the previous final tables are: The overnight rating for the soccer game is 8.6. The ratings for the previous final tables are: 2010 – 1.563 million viewers, 1.1 rating
    2009 – 2.1 million viewers, 1.8 rating
    2008 – 1.9 rating
    2007 – 1.25 ratingAnd this year after the boring lying “Live” coverage, I think the will be lower.
    2010 – 1.563 million viewers, 1.1 rating2009 – 2.1 million viewers, 1.8 rating2008 – 1.9 rating2007 – 1.25 rating

    And this year after the boring lying “Live” coverage, I think the will be lower.


  2. Dan Michalski     says:
    July 18th, 2011 at 8:01pm

    thanks marvin, to be clear, that 8.6 was for this game specifically — not just any ole MLS game — and this was the 2nd-highest rated women’s soccer telecast in US history:

    http://content.usatoday.com/communities/gameon/post/2011/07/womens-world-cup-gets-whopping-espn-tv-rating/1

    and i just don’t get what you’re watching on the live coverage. though i can find a few flaws here and there, overall, i think it’s friggin awesome. just awesome. i’m not just wanting to disagree with you — i think we are looking at something rather revolutionary, or at least inevitable.