The numbers for Live-minus-30 coverage of the WSOP on ESPN are in. About a half million viewers on ESPN 2, 23 million minutes of click-friendly eyeball time on ESPN 3, and a “cute” little 646,00 viewers for two hours during prime time on ESPN 1.

Clearly poker is no women’s soccer, but still … those returns seem high enough that ESPN will probably do it again — though nothing in the ESPN press release assures as much — and low enough that next year ESPN and the WSOP will easily be able to report massive growth in whatever numbers prove most beneficial for them to deliver.

It’s hard to determine a success with a new type of coverage … but these numbers do set a certain bar, and at a minimum dohelp quantify the size of the true-poker-geek market. And thus, with results of the Pokerati love-it-or-hate-it poll, combined with the television numbers, I’m relatively convinced that if ESPN doesn’t expand their “live” poker coverage in the future … somebody else will.

(It really is all in the announcing.)

Read below for the official Nielsen data presented by Jack Link’s Beef Jerky, er … I mean:
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I couldn’t help but switch over from ESPN3 and ESPN2 to ESPN1 … and wow, what a game. I’m curious to see how TV numbers compare for what is essentially the FIFA Ladies Event vs. those for the November Nine.

Anyhow, check out Adidas’s new ad campaign on display around the rails at the 2011 Women’s World Cup in Germany — targeting fans of international women’s soccer with phrasing that may or may not have been grifted from poker:

“adidas is all in”

BTW, go USA still, but really, seriously, gg Japan.

UPDATE: Apparently the “adidas is all in” campaign launched back in March. Click here to see the multimillion-dollar YouTube commercials wrapped around a distinctly poker phrase … as interpreted by the world of sports.

Marvin in Somewhere — shoot, I forget where he’s from, but somewhere in America, I know — writes in to complain:

I’m watching the “Live” ESPN coverage and it sucks. It’s like it was before the cameras. Not only don’t we see all the hands, but we don’t know whether the better has the “Nuts” or is bluffing. Since they are afraid of people telling what the other players have, how about a one hand delay?

Marvin, Marvin, Marvin … c’mon, can’t you see the positives at all? This is semi-monumental … not the kinda Poker TV you see on Versus, ya know? Though not perfect yet, they gotta start somewhere, right? You bring up some good points that I’m sure they’ll consider in the future … but really, remember, while not necessarily “alpha” version of live coverage, it is rather “beta”.

In an ideal world — according to Pokerati — all cards and chips would be RFID’d worldwide and you could watch all poker anywhere in any place at any time, as live as possible as permissible by gaming jurisdiction, and decide for yourself whether or not you wanna see hole cards. (I tend to enjoy guessing sometimes.) With super-duper extra-HD All-360 technology, of course … on my iphone should I so choose. But we’re just not quite there yet!

From the Rio sportsbook: For people not glued to Twitter, "live enough" coverage is ... um ... not too different from reruns usually airing on screens in many sports bars.

Not sure how it would work with exposed hole cards and future "in-game betting" on the WSOP. (Seen at the sportsbook in the Palms, where you can't yet bet that way.)

And remember, one other factor complicating matters here is approval by Nevada Gaming. Even just allowing twitpics in casinos and cell phones in sports books is relatively new territory for them. And there are some people who don’t believe you should be able to know a players cards a half-hour later when your buddy — or even the players themselves — can find out if that key tell thy picked up goes along with the nuts or nothing.

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