Posts Tagged ‘poker-only’

Harrah’s Inc. Is Now Caesars Corp (We Think)

A new era of online poker imperialism upon us?

by , Nov 23, 2010 | 11:34 am


Oh Yeah? Regardless of what you call them, the WSOP parent company’s old logo was like so 2010.

The Las Vegas Sun reports that the name change is now official, citing chairman and president Gary Loveman as the source. The Sun gives no context, however, as to why this time he really means it, other than to provide a rather generic summary:

“The new name can open new opportunities for the company in the future.”

Hmm, a name leading to new opportunities? Harrah’s has been talking about the name change for more than a year — pretty much ever since they opened up their non-poker online gambling opportunities at CaesarsCasino and CaesarsBingo dots-com — but have never gone through with it, at least in any marketable or taxable way. But sure enough, a form filed with the SEC yesterday confirms that Harrah’s Entertainment Incorporated would now, finally and officially, like to be called Caesars Entertainment Corporation. At least in the eyes of Uncle Sam.

And while the new monicker may lend itself to illustrations of Loveman in a toga eating grapes and future mockery should Harrah’s-cum-Caesars ever wanna deny its imperialistic nature … some of us can’t help but wonder if there isn’t even more to it than that. Why now for such a bold move? Surely it will cost a few million bucks to get everyone new business cards and change the labels on bottled water … so what relation, if any, might it have to seemingly accelerated online gambling pursuits and/or, most recently, a (suddenly) delayed IPO — both specifically addressed in the same document as the name change.

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