CardPlayer.com is reporting …
â€œThe simplest reason why Iâ€™m doing this â€” I want to win, and I think it will help,â€ said Shulman.
Shulman and Hellmuthâ€™s relationship go way back, as the two have been friends for years, all the while maintaining a successful business relationship. Hellmuth was an obvious choice when Shulman started to seriously consider getting a coach for the final table.
â€œI turned on the TV and I was watching Tiger Woods or something, and I realized â€” every single player has a coach,â€ said Shulman. â€œNo matter how good or bad my game is, it can always get better.â€
While there are plenty of jokes to made about how yeah, Jeff Shulman stands to learn a lot about the business of being a professional poker a-hole … actually, what a good move!
Forget the betting and raising and reads … Hellmuth just gave ESPN a great story line, and guaranteed himself a lot of additional (sellable) airtime. (UB jersey allowed?) The 11-bracelet king of WSOP champions — who’s well-aware that people love to hate him — on the sidelines keeping the self-appointed November Nine bad guy in check? That’s gold, Jeffrey, gold I tell ya!
Whether or not Hellmuth ends up throwing a chair remains to be seen, but either way, it’s easy to see how Happy Shulman, by partnering with the Poker Brat, just gave WSOP Inc. a gift.