From Curling to Poker

Remember those crazy pants worn by the Norwegian curling team at the 2010 Winter Olympics? They were designed by Loudmouth Golf, a company whose intention was to liven up golf-wear … when a few Norwegians saw them and thought they might also work wonders on the often too-stoic ice. (Norway went on to win silver in Vancouver.)

Now the makers of \”The First Argyle Pants for Men in the World!\” are expanding into poker, looking to brighten a game where a typical player\’s fashion proclivities lean toward drab hoodies, dark ball caps, and Vitamin D deficiencies. Representing the new Loudmouth Poker … none other than Team Pokerati captain Tom Schneider, who will be wearing his new 97 percent cotton, 3 percent spandex duds during the WSOP.

The occasional WSOP star joins Loudmouth\’s team of representatives, which includes golfer John Daly, professional long driver Bobby Wilson, rock legend Alice Cooper, and NFL Super Bowl QB Jim McMahon.

\”Loudmouth has been looking at a variety of expansion directions such as skiing, skating, tennis, kids, etc.,\” says Larry Jackson, CEO of Loudmouth Golf. \”With the opportunity to connect with poker players and fans through our Loudmouth friend Tom Schneider at the WSOP, we all saw the opportunity immediately. The WSOP and poker in general is filled with a variety of interesting characters and that is fertile ground for Loudmouth.\”

It\’s generally good to see new, non-poker entities getting into poker, especially when they\’re snazzing up, not scuzzing up the WSOP. Where would we be, after all, without Jack Link\’s Beef Jerky, Milwaukee\’s Best Light, Mr. Peanut, or Levitra in our world?

Before and After: Loudmouth pants may spruce up Tom\’s WSOP wardrobe, but will they spruce up his game?

Says Schneider of his newly sponsored style: \”I\’ve always dreamed of being a fashion model since I was a little girl. Now, thanks to Loudmouth, that dream has been realized. I just hope I can win a few more bracelets to go with my pants so I can serve as an inspiration to non-descript 50-year-old suburban men everywhere.\”

Ha ha, nice, Tom. And while we like to give the 2007 WSOP Player of the Year a little guff for being the best player whose game no one respects as much as he does … at least now with his Loudmouth pants on, the DonkeyBomber can lay claim to being the Norwegian Curling Team of Poker.