Posts Tagged ‘women’s world cup’

Poker at the Women’s World Cup

by , Jul 17, 2011 | 4:53 pm

I couldn’t help but switch over from ESPN3 and ESPN2 to ESPN1 … and wow, what a game. I’m curious to see how TV numbers compare for what is essentially the FIFA Ladies Event vs. those for the November Nine.

Anyhow, check out Adidas’s new ad campaign on display around the rails at the 2011 Women’s World Cup in Germany — targeting fans of international women’s soccer with phrasing that may or may not have been grifted from poker:

women's world cup espn adidas
“adidas is all in”

BTW, go USA still, but really, seriously, gg Japan.

UPDATE: Apparently the “adidas is all in” campaign launched back in March. Click here to see the multimillion-dollar YouTube commercials wrapped around a distinctly poker phrase … as interpreted by the world of sports.