Energy Booze for Drunken Maniacs

by , May 14, 2007 | 9:50 pm

Just got back from my beloved 7-Eleven, where I continue to pay back the cost of my college education in the form of coffee, cigarettes, and Cheeseburger Big Bites. Always on the lookout for something different, I happened to notice a [not-so-] new beverage called TILT. At first I didn’t even realize I was looking at the beer case — but this semi-poker themed product actually has more alcohol than beer, more caffeine than Mountain Dew, and a little ginseng and guarana to boot. Mmmm … who says uppers and downers don’t mix?

We’ve previously speculated that energy drinks might-could be the next poker. Too much profit in an exploding, arguably addictive market for the Feds not to take notice. And indeed, Anheuser-Busch, the makers of TILT, are starting to feel the government heat from 30 states’ attorneys general and the U.S. Alcohol and Tobacco Tax and Trade Bureau.

ALT HED: War on Energy Drinks?

One Comment to “Energy Booze for Drunken Maniacs”

  1. Fresh Princess

    Great, now we’ll have obnoxious drunks that will never pass out.