November Nine in the Non-Poker Media

by , Nov 2, 2008 | 9:37 pm

photo: Flipchip / LasVegasVegas
Ylon Schwartz, en route to the final table.

For all those negatively noting that the delayed final table isn’t bringing the hype it promised … patience, patience … it’s coming: The New York Times just took note of their hometown favorite, Ylon Schwartz. He’s an interesting character — basically quasi-degenerate meets chess wizard with a soft spot in his heart for kids. His dad left when he was age 2, and his mom died five years ago. He got his start in the New York underground, going 2-for-2 in his first tournaments to win $12,000, giving him the bankroll with which, perhaps unknowingly, he would embark on a new career.

Since Schwartz’s making the WSOP final table, his father has been in touch to be his best friend, and he has basically told him to fuck off.

These are the kind of compelling stories that will come out, regardless of what we in the poker media do or do not have to say about it. And this is why, prediction here: the Live-ish broadcast of the WSOP main event final table on ESPN will be a huge ratings hit.

Remember, the Olympics spends four years and billions of dollars generating, at best, a few months of hype around a few weeks of activity. By scale, it’s only realistic to expect a few months of work (and a few million dollars?) to generate just a few days of hype around an event that takes place over a day-and-a-half.

One Comment to “November Nine in the Non-Poker Media”

  1. Aaron A.

    Great story about his father. I’d tell ’em to F off too.