Poker News Daily Sells for $63k on eBay

by , Jun 26, 2011 | 2:55 pm

Holy moly! sold on eBay today for the bargain price of $63,100. I think it’s funny that the top bid increased by more than $13,000 in the last 60 seconds of the auction, but the winning bidder got the site for just $100 more than some other guy who wanted it. I guess that’s the beauty of eBay!! I personally enjoy being a last-minute eBay swooper — like that time I got the Weird Al Yankovic Ultimate Video Collection that someone thought they had locked down for 99 cents when I swooped in all ninja-style to nab it for $1.99. Danielle 1, random bidder 0.

With 23 bidders and 88 bids in the fight for PokerNewsDaily, I can only imagine the joy “b***2” felt upon binking the auction. No word on who that buyer really was. But they didn’t even play in the game for, a sister site to PND also put up for auction that went to “s***n” for $8,359.

This is the first time I’ve heard of an on-line auction for a poker site. It seems as if Protos Marketing, the site’s parent company, was trying to unload these domains (and related assets) pretty fast. I wonder if they are feeling the effects of Black Friday on affiliate-based poker media, or if the previous owners needed cash for WSOP Satellites something bigger and better yet to come.

I’ve overheard several people at the Rio talking about friendly wagers they had on the selling prices for these sites. Curious if people here participated in any prop bets … or the actual eBay auctions?

Here is what the buyer(s) really got for that price, and with the PND brand:

This marks the final week of a no-reserve eBay auction for the PokerNewsDaily domain, content, associated accounts and more. Originally posted on Wednesday June 15th, the auction has attracted significant attention in the poker world. Several thousand people have viewed the auction on eBay and it has also attracted 15 bids in the first five days.

The auction itself includes the following (stats as of 6/14):

The domain name.
The PokerNewsDaily brand name (there are no registered trademarks)
All of the content (articles, site reviews, player profiles, videos, etc) on the site. There are over 5,300 posts, over 3200 comments and over 3100 registered users.
The PokerNewsDaily facebook page with 236 likes.
The PokerNewsDaily twitter account with 6174 followers and 283 listed.
Any other data contained in the PND database such as registered users, external click tracking data, etc. Nothing of substance or potential usefulness will be deleted prior to transfer.
The full customized WordPress install including the custom theme and the configured plugins.
The original PSD for the theme (which was purchased in a contest on 99designs) and the .AI file for the logo (which was purchased in a separate contest on 99designs).
The PokerNewsDaily Google Apps account which includes our [email protected] email address and several years of emails. This account also includes our Feedburner feed with 1552 subscribers (813 of those are email subscribers via FeedBurner).
The PokerNewsDaily Google Analytics account which has data going back to July 24th, 2009. This account has the Google Apps account as an administrator so you can simply delete our access to it once the deal has closed.

However, the auction does not include existing affiliate accounts, writer contracts or a non-compete from PND’s parent company, Protos Marketing. The full auction listing includes additional information and the full terms.

In addition to PokerNewsDaily, Protos has also put up for auction. PokerTerms is a leading online poker dictionary with over 1200 term definitions and some very high Google rankings for highly-searched poker terms. PokerTerms has attracted an additional 13 bids and significant attention.

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