OK, so the Mavericks are in the playoffs. And not only do the Mavs kick ass … but also they love poker. You\’ll notice plenty of advertising and sponsorial relationships between the team and online poker sites. But what you may or may not notice is that while ESPN, Fox Sports, GSN, Travel Channel, et al. run ads for nameyourpokersite.NET … the Mavs advertise the previously declared illegal (by the U.S. Justice Dept.) dot-COM varieties.
A couple weeks ago, Greg Raymer, Otis, and other representatives from PokerStars came to town to announce their new relationship with our NBA team. And I asked Nolan Dalla — media director for PokerStars and the WSOP — to explain the difference between dot-com and dot-net advertising for online poker sites … and why Mark Cuban is able/willing to venture into territory that apparently scares the other poker broadcasters.
Click here to have a listen to what the ever-knowledgeable Nolan Dalla has to to say.