Posts Tagged ‘American Wagering Inc.’

William Hill Brings Mobile Sports Betting to Nevada

by , Sep 6, 2012 | 12:00 pm

William Hill U.S. has released its rebranded and enhanced mobile betting applications that let gamblers place sports wagers via iPhones, iPads, Blackberry devices and Android smart phones and tablets anywhere in Nevada, a company executive said Thursday.

The betting apps were first designed and released by Leroy’s Horse and Sports Place Inc., whose owner, American Wagering Inc., was acquired by William Hill in 2011 for $18 million. Leroy’s was the first U.S.-based gaming company to have a free sports betting application available in the app store on iTunes.


Big Money in Mobile Sports Betting

by , Jul 10, 2012 | 1:24 pm

Online sports books and betting exchanges have been among the leading beneficiaries from the rise in popularity of smartphones and tablet computers among consumers, a report released Monday found.

The Juniper Research report finds more than $13 billion in bets, including more than $3 billion in the United Kingdom, were placed via mobile devices worldwide in 2011, a figure expected to reach $45 billion by 2017.

The report, “Mobile Gaming: Casinos, Lotteries & Betting 2012-2017,” notes that most leading sports books last year experienced a dramatic increase in the volume of bets from European, primarily U.K. customers. Nevada is the only state in the United States with legalized mobile and tablet sports wagering.

“Companies such as Ladbrokes, William Hill and Paddy Power are all seeing 40 percent or more of online sports book customers placing bets via a mobile or tablet, with the result that those devices already account for around 20 percent of bets placed,” said Windsor Holden, the report’s author.

All three bookmakers are expanding into Nevada.


The Birth of (Legal) Online Sports Betting in America

Leroy’s primed to dominate a nascent industry?

by , Sep 19, 2010 | 12:47 am

This is a little confusing … because didn’t Barney Frank succumb to the NFL and make sure sports betting wasn’t included in any bill that codifies American freedom to gamble online?

I thought so, too … and maybe that’s why few seem to be recognizing the historic happenings right here, right now, with sports betting in Nevada. Check out the new TV commercials — seen on the local ABC affiliate before the UT-Tech game — for the first ever legal wagering app in the United States, moral opposition be damned:

We knew the release of “Leroy’s App” might be kinda a big deal … and the CEO of Leroy’s parent company, American Wagering, Inc., spells out pretty clearly their intent to have their finger on every “online” sports bet in the country with “interstate sports betting networks, phone betting, and real-time handheld devices”:


Intrastate Mobile Sports Betting Coming to Nevada

Blackberry, iPhone apps to service legal, real-money wagers

by , Sep 3, 2010 | 12:14 pm

This is one of those stories that may not be a big deal — especially for people who don’t bet sports (like me) … but for some reason I see a lot in play here that could prove plausibly significant for the future of gambling, both live and online. You decide whether or not this is a game-changer:

Check out this article from the AP about what will be called “Leroy’s App”.

American Wagering Inc. launches their new Blackberry app supposedly like next week … in time for the NFL and college football seasons. And then in coming months they’ll have the same thing for iPhones, Droids, and other “smart” mobile devices, they say. The Blackberry version has already been approved by the NV Gaming Control Board, while the others will face similar vetting upon release.

The catch: You can bet on sports from anywhere — your home, the grocery store, a bar, middle of the desert, Pahrump whorehouse, etc. — so long as you do so somewhere in the state of Nevada.

The things I find curious about this, both technologically and, um … license-and-regulatorially(?):

  • GPS tracking applied to online gambling, creating a virtual gaming wall at the state lines; makes me think of both Kentucky and California.
  • Different than Cantor Gaming devices at M Resort, the Venetian, and (coming soon) the Hard Rock, as their mobile sports-betting tech only works on casino property.
  • Wonder if Leroy’s app will have in-game betting, like Cantor’s casino product.
  • Would love to meet Leroy. He’s got to be an interesting character.
  • Wonder what this has to do, if anything, with stripping sports betting from HR 2267.
  • GCB approval suggests confidence in ability to block underage bettors online. Live first-deposit at Leroy’s seems to be the key.

Here’s a little more on the forthcoming release as per the tech-biz media at