PokerGO, the largest and best-known stakeholder in the poker content space, has decided to take its industry presence to the next level, launching PlayPokerGO, the next-generation social poker and casino platform.
To accomplish this goal PokerGO has partnered up with CaptivePlay LLC and will take on the existing app, formerly known as PokerAllDay, as the foundation for its reimagined product.
In addition to creating fun and exciting content for fans worldwide, PokerGO has a significant presence in the tournament space with its PokerGO Tour, and adding a social poker app to the mix will create some new and interesting opportunities moving forward.
Enhanced & Immersive Gaming Experience
The new PlayPokerGO app promises to deliver a unique and exhilarating experience for the users. The product will keep some of the key features of the PokerAllDay platform, adding some new elements and promising regular updates to keep things fresh.
The revamped app aims to bring players closer to the PokerGO iconic events broadcasts, including Poker Masters and High Stakes Poker. This will include fresh visuals inspired by these events, as well as exclusive experiences for the users.
While it’s not clear at this time what these “exclusive experiences” will entail, it’s safe to assume that players on the platform will have opportunities to somehow qualify to be parts of the shows, either as active participants or, at the very least, as visitors.
Bridging the Gap
According to Mori Eskandani, President of PokerGO, this recent development is much more than rebranding an existing product.
The company has a vision to bring all fans closer to the game they love so much and, in doing so, bridge the gap between watching and playing. This indicates there will be a high degree of crossover between the new PlayPokerGO app and the streaming platform.
CaptivePlay CEO Andrew Song echoes Eskandani’s statement, emphasizing that this partnership will help redefine players’ expectations from a poker app. It will deliver an authentic gameplay experience while simultaneously providing quick and easy access to top-quality poker content.
The app will feature a variety of promotions for the users, but what these will look like exactly remains to be seen.
PokerGO Takes the Next Step on Its Journey
Adding a social poker app to its portfolio, PokerGO is sending a clear signal it is ready to take the next step on its journey, venturing into a completely new space.
While it is a daring step to be sure, it is also the one that makes sense, given the fact the site attracts exclusively people who enjoy poker content. It is hardly a stretch to imagine that most of these people also love playing the game.
This new app could open the world of opportunities for the company to promote the content and get the fan base more engaged. While the competition in the social poker space is quite fierce, PokerGO certainly has all the necessary foundations to make its app stand out from the rest.
