ClubWPT Gold is the most recent sweepstakes poker site, operating on a business model that allows it to offer ring games and tournaments with real cash prizes without breaking any gambling or financial regulations.
Sweepstakes poker has been around for a while, so it’s not like the site, which the World Poker Tour backs, came up with the concept. However, their approach leading up to and after the launch is proving to be a real game-changer.
The operator had a massive marketing campaign in the months leading up to the official launch, which culminated during last year’s WPT World Championship. A massive $5,000,000 freeroll and a car giveaway were some of the biggest highlights.
ClubWPT Gold also took a different approach to attracting players after the initial campaign. Instead of creating a single signup offer identical for all players, they partnered up with numerous players, content creators, and training sites.
With this system, players can pick and choose which bonus code they want to sign up with, weighing the benefits of every offer. For example, Pokercoaching.com is currently running a special promo, where all players who sign up for an account using their code ‘PC’ get to play in a 5,000 SC freeroll on Aug 17 & 31. Check it out yourself.
Full Speed Ahead
While sweepstakes online poker has been around for years, most operators have preferred to keep their operations under wraps. Their marketing campaigns are quite tame, at best, which means that it takes longer to build a player base.
ClubWPT Gold took a completely different approach, making sure the world knew they were coming. Generous promotions and strong marketing leading up to the launch, followed by a strong media campaign across all social media platforms immediately after, resulted in a massive player pool right off the bat.
Their tournament guarantees continue to increase, and they are already at the level that no other sweepstakes site can match. The ring game action is strong across all stakes, including NL 1,000+.
There is no doubt that the company spent a lot of money to create such a buzz, as giveaways alone ran into millions, but it seems like the gamble paid off. The constant influx of new players and consistent action around the clock are making ClubWPT Gold the top choice for US players outside of regulated states.
Still Work to Do
The bold and aggressive approach worked very well for the operator, but there is a feeling that things were a bit rushed. After the site’s original launch, players were not impressed with the lack of options and features on the platform.
Perhaps taking a few extra weeks to iron out some of the wrinkles would have been better, but, once again, it seems ClubWPT Gold’s assessment was spot on.
Despite certain shortcomings that plagued the site at the start, players flocked to it, primarily in search of soft and fun games, which have become a rarity in today’s online poker climate. For recreational players, this aspect trumps note-taking or player stats.
Of course, over the past few months, the operator has been working constantly to improve its software, adding multi-tabling options, introducing a standalone client, and offering Daily Double Progressive Jackpots. Check the full ClubWPT Gold review for more info.
The fact that many players were actually against the idea of adding multi-tabling at all speaks volumes about the type of audience the site wants to cater to. ClubWPT Gold seeks to attract recreational players, first and foremost, and this approach is working for them.
Those more serious about poker may not be thrilled about certain aspects of the platform, but, when chips are down, pros will always go where the games are soft – even if they have to deal with a few inconveniences.
By going all out and creating a very healthy ecosystem, ClubWPT Gold has set itself up for success. It’s impossible to predict the future, but with a big brand to back it up and by far the softest games you’ll find anywhere outside of private poker clubs, perhaps, the operator has become a serious disruptive force in the sweepstakes poker arena.
Join the Freeroll on August 17
If you don’t have an account with ClubWPT Gold yet and want to check out what all the buzz is about, signing up with PokerCoaching’s promo code is the right play. This will give you access to the special freeroll on August 17 as soon as you register – no purchase is required.
- Visit the ClubWPT Gold website
- Sign up for an account & make sure to use the code ‘PC’
- You’ll be automatically assigned a ticket to the Aug 17 freeroll
- Go to the SC tournament lobby and scroll down to find the tournament
- Register for the freeroll using your ticket
With 5,000 SC up for grabs and probably not a huge field, this is an excellent opportunity to get your bankroll started and enjoy the softest games on the internet!
