Posts Tagged ‘All In Energy Drink’

All In is All Over the WSOP

Get Them Because You Have No Choice

by , Jun 30, 2008 | 7:35 pm

Methinks it is out of control.

It is a given that Harrah’s is always open for sponsors to buy their way into some Rio Convention Center space and a spot on the ESPN stage. That is the nature of business and the corporate world. Therefore, the 2008 WSOP has sponsors/partners like CardRunners, Bluff, and PokerNews, which are obvious choices. Everest Poker squeaked in there to get its name on every table felt and around the inner ring of the ESPN final table. There are even others like Hertz rental cars, Planters nuts, and Gamma-O testosterone booster. *chuckle*

The booth for All In Energy Drinks was not a surprise, and their push to sell their drinks in exchange for a “freeroll” tournament was nothing out of the ordinary, though questionable in its possibility for financial success. But a few weeks into the WSOP, the cocktail servers inside the tournament area began donning red All In shirts. And they were serving All In bottled water and energy drinks. Wonder how much it cost to take over the servers?

And the final table of the $50K HORSE surprised even me. At first, those final table players – competing center stage for a couple mil – were told that they couldn’t have anything but All In drinks during play because they were on camera. Huh? At the obvious protest of Scotty Nguyen, who wanted/needed his Michelob bottles, the staff finally agreed to bring him his drink of choice but to plaster tape around the labels so it looked like some generic, unlabeled brand. Really? Of course, I understand sponsorships, but it seemed like they tried to take it too far.

With that said, I’m headed to the All In Energy Drink party tonight at the Palms. Yep, color me a hypocrite if you like, except that I have nothing against the drinks or the company, only with their attempt to monopolize the drinking public at the WSOP. Dan, on the other hand, may be looking to buy stock in the company, if his newfound All In root beer addiction is any indication.

You Can Lead a Horse to Water, but …

by , Jun 27, 2008 | 1:11 pm

My 1 percent of Tom in the $50k HORSE now = 0 … 75th place last night … but meanwhile, Johnny Chan (who ended up with many of Tom’s chips) seems to be the gift-giver that keeps on giving …

More ALL IN has arrived at my doorstep — the “energy water”:

Tao of Pokerati: Energy Bucks

by , Jun 24, 2008 | 6:20 pm

All In Energy buys the shirts off the WSOP waitstaff’s backs … and fuels a large-ass playing field with All In “energy water” — meaning it’s “powered by” PokerNews proprietary water molecules that have been personally purified by Johnny Chan!

This time, your Tao of Pokerati hosts discuss the Nascar-ization of Poker, one poker-medio’s addiction to a liquid Chan enterprise, and what the success (or failure) of a pseudo-freeroll bounty tourney just before the main event means for the future of poker. Damn, that’s a lot to swallow in three(ish) minutes … hence the need for a chaser.

Episode 13: Energy Bucks


2008 WSOP Hits Halfway Mark

Casualty Toll Yet to Be Determined

by , Jun 18, 2008 | 11:59 pm

It seems that the 2008 WSOP is at the halfway point. If judging by days, we are almost there, but if looking at events, more than half of them have concluded and we’re in the second half.

Thus far, bits of poker history have been made – the first set of siblings to each win a bracelet in the same year and only the second set of brothers to every accomplish the feat, and the fourth largest poker tournament ever held (Event #2). Professional poker players have absolutely dominated the Series, with numerous players like Lindgren and Singer finally taking home the gold. And through the end of the day June 17th, the totals were as follows:

30 WSOP bracelets awarded
28,223 players registered in tournaments
2,705 players finished in the money
$66,514,615 prize pools combined

There is also an interesting and notable change that takes place at the WSOP near the halfway mark.


Re: All In on Chan and a Draw

by , Jun 13, 2008 | 6:47 pm

So wow, apparently I am on a $300 freeroll now, for the All In Energy tourney July 1.

Heard a knock on my door early this morning. Look what I found:

All In on Chan and a Draw

Go Energy Drinks!

by , Jun 10, 2008 | 1:50 pm

Johnny Chan is so serious about making All In Energy Drink a success that he has dyed his hair red and is throwing a tournament that almost sounds too good to be true.

You know that feeling when you shove all-in with nothing … You’re pretty sure it was the right play, but you’re nervous it wasn’t, but even then oh well, because if your read was off at least you’ve got two live little unders working on your behalf?

Uh-huh … That’s kinda how I feel, having recently put $300 into Johnny Chan’s All In Energy Drink(s).

All In is all over the WSOP this year — they’re the official energy drink, making them the Red Bull alternative at the tables, and their patches are all over players. In an effort to drive online sales and overall poker-player awareness, they’ve got a big booth right outside the Amazon Room, too, where the promotion they’re pushing is a $500k free(ish)roll on July 1 and 2 … which I will be playing in because I bought 144 cans of the stuff. Yep, should be arriving at my doorstep any day now … [whistling phrroo-hoo] .. yep 12 cases make me one of their top 1,000 customers … yep, any day now …

It all made sense mathematically at the booth … I’m getting a bunch of energy drinks (and energy water) for a Sam’s club price ($2/can). And I actually like the stuff — the root beer is totally unique and fantastic in my minority opinion. So in making this purchase, I get to play in a fun tourney where not only am I competing for a $125k first prize, but also there’ll be a bunch of pros in it with $1,000 bounties attached to their heads. Positive EV, right?

click to enlarge

The only thing that’s giving me a little grumble in the tumble is that the numbers don’t seem to add up on the other side of the felt. I mean let’s see, the prize pool is $500k “guaranteed” … the promotion says it’s limited to 1,000 players … I paid $300, people who bought multi-cases of All In before me got in for only $100 … now the price is $500 … and then all the pros who may or may not be freerolled … and two WSOP main event seats added to the prize pool. Would probably sound better were it not for All In’s play with the word “cases” … technically I bought 12, even though it would be 6 if I were buying 144 cans of just about any other beverage. I dunno, it just kinda feels like the Poker Bowl, ya know? The difference, of course, is that this event has Johnny Chan’s name and backing attached to it, but when it comes to honorable reputations among the top 3 bracelet winners of all times … um, let’s just say Phil Hellmuth is a solid second.

But hey, I’ve got an open mind, an enthusiastic desire to bust some pros, and if I wear the patch that came with my receipt, I get free All In root beers throughout the duration of the WSOP! (Go Hevad Khan-ish behavior!) Should be interesting to see what happens — because either this tournament is a model for corporate-sponsored events in the future, or it’s gonna prove a money-loser for All In. Could be both and just a marketing loss-leader, of course, assuming the 144 doses of an unregulated, arguably addictive product sold over the internet arrive by US mail.

UPDATE: Still waiting …


by , Apr 2, 2008 | 12:53 am

Check out this video I just found:

It seems to be a promotional jig for All In Energy Drink, and features Johnny Chan, Phil Hellmuth, and Layne Flack … with Alexander Neal, Raw, HollyRae, and ProHoeZak. Kinda rocks, no?