Former and/or current WSOP table sponsor Everest Poker has filed another lawsuit against Harrah’s … claiming the American gaming giant is infringing on trademark rights by playing the 2010 WSOP (and filming some of it) with Everest logos on and around all the tables.
This suit, filed in Las Vegas federal court, is the latest strike in a legal tit-for-tat between that adds to a list of matters on the table and off making 2010 arguably the most challenging WSOP year since Harrah’s took over.
Everest first sued Harrah’s on April 1, claiming breach of contract after the French ESPN affiliate electronically replaced Everest logos during 2008-09 WSOP broadcasts with “virtual signage” from Full Tilt, an Everest competitor. On those grounds, Everest refused to pay the final $8.4 million on a three-year contract, money the WSOP was expecting before this spring. That suit came, of course, shortly after the WSOP announced its $1 million “TOC” freeroll.
Buffering: So far the only live-streaming WSOP action has been from the WSOP-Academy sponsor’s exemption TOC sit-n-go, which took place on a single table with their own felt, not one bearing the marks of Everest Poker.
Harrah’s denied those claims, and followed with a suit of its own against Everest, alleging breach of contract and other infractions while seeking the promised Everest funds. And now, as mentioned, Everest has added further litigation to the Everest vs. Harrah’s docket, all of which is pending.
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This week’s episode of The Poker Beat arrives with a somewhat sensationalistic-seeming title, phrased in the form of a question: “The Worst Week in Internet Poker History?†And no, as it turns out, hosts Scott Huff, Gary Wise, B.J. Nemeth, and Dan “the Wolfman†Michalski did not discuss Michalski’s week online.
Aside from addressing Pennsylvania now saying poker is a game of chance and Massachusetts’ efforts to criminalize online poker during the “News Briefs†segment, the panelists this week spent most of the show focusing on a couple of other downer-type stories that inspired the episode’s title.
First up was that federal grand jury’s investigation of Full Tilt Poker regarding possible money laundering and gambling violations. Then came talk about Everest Poker’s lawsuit against the WSOP over the Everest logo not appearing in broadcasts of the Series on French television.
Discussion of those topics begins around the 22-minute mark. Dial in a couple of minutes before that to hear The Darkness’ much more optimistic (and rocking) message of belief in a thing called love.
The Poker Beat
4/8/10
[audio:http://www.pokerroad.com/download/the-poker-beat:58]
Everest Poker, the biggest on-the-felt sponsor for the World Series of Poker, reportedly told Harrah’s officials yesterday not only that they are pulling out of a three-year sponsorship deal with the WSOP, but also that their parent company, Ultra Internet Media, is suing the WSOP’s parent company, Harrah’s, alleging breach of contract.
Fun! Now we get to see the types of numbers that Harrah’s, as a private company, would probably prefer to keep private … and we get to watch our friends at WSOP headquarters scramble for a new sponsor while, two months before the 2010 Series, they learn that an $8.4 million check they were expecting is not going to arrive.
From the Las Vegas Sun:
UIM says that in 2008 it agreed to sponsor the World Series of Poker for payments of $6.2 million for the 2008 tournament, $7.9 million for the 2009 tournament and $8.4 million for the 2010 tournament that begins May 27 at Harrah’s Rio hotel-casino in Las Vegas.
[…]
UIM says in the lawsuit it paid the amounts due to Harrah’s for the 2008 and 2009 events, but that on Thursday it notified Harrah’s it is pulling out of the 2010 tournament.
UIM said that’s because in previous years Harrah’s breached the sponsorship deal when ESPN broadcasts of the tournament by an affiliate in France, television channel RTL9, failed to display Everest’s name and logo and instead featured the name and logo of Everest competitor Full Tilt Poker.
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Mr. Peanut demanded too much money to call the opening cards in the air, so the WSOP got Michael Buffer instead.
As the 2008 WSOP was coming to a close a few days ago, Pauly and I couldn’t help but notice that there seemed to be no new sponsors that weren’t already around for in the summer. Disappointing, sure — but maybe it’s just the general economy?
I began to speculate that WSOP marketing honcho Tye Stewart must be in BIG trouble, dude! couldn’t have been too happy that the most celebrated deal inked between July and November was an extended contract with Johnny Chan’s All In Energy Drink. About 10 minutes later, though, Jeffrey Pollack was speaking to the crowd, giving specific thanks and extreme kudos to Stewart as the successful, hard-working architect of the The November Nine vision. And indeed, we now know the broadcast returned some admirable TV numbers; and even as players got eliminated, there were lines of people in the Rio hallways to fill the Penn & Teller Theater’s 1,200 seats. So maybe now, with something definitive to sell potential backers in the future, what looked a little disappointing while riding up and down the escalators is actually a sign of better things to come?
Below is a pictorial look at some added value for official WSOP banners (and inflatables) in action:
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First, some belated congratulations to the winners of the tournaments that started on Monday. The media tournament was won by Brett Collson of pocketfiveslive.com (he donated his $5,000 prize to the Wounded Warrior Project. The casino employees winner was Jonathan Kotula, who works at the O’Sheas casino on the LV Strip.
Day 2b of the Main Event started with almost 2,400 players looking to play again tomorrow for day 3. The dinner break started a few minutes ago, and about 1,400 players are still in action today as they finally got everyone into the Amazon Room at the Rio. The current leader appears to be Steve Lade, who has about 380,000 in chips. Notables near the top: Day 1c leader Hennig Granstad, Victor Ramdin, David Singer, a much slimmer Thomas “Thunder” Keller, Nenad Medic, Evelyn Ng and Chip Jett. You can follow all the action when they return around 8:45pm Vegas time at the WSOP website here.
More updates later…
Methinks it is out of control.
It is a given that Harrah’s is always open for sponsors to buy their way into some Rio Convention Center space and a spot on the ESPN stage. That is the nature of business and the corporate world. Therefore, the 2008 WSOP has sponsors/partners like CardRunners, Bluff, and PokerNews, which are obvious choices. Everest Poker squeaked in there to get its name on every table felt and around the inner ring of the ESPN final table. There are even others like Hertz rental cars, Planters nuts, and Gamma-O testosterone booster. *chuckle*
The booth for All In Energy Drinks was not a surprise, and their push to sell their drinks in exchange for a “freeroll†tournament was nothing out of the ordinary, though questionable in its possibility for financial success. But a few weeks into the WSOP, the cocktail servers inside the tournament area began donning red All In shirts. And they were serving All In bottled water and energy drinks. Wonder how much it cost to take over the servers?
And the final table of the $50K HORSE surprised even me. At first, those final table players – competing center stage for a couple mil – were told that they couldn’t have anything but All In drinks during play because they were on camera. Huh? At the obvious protest of Scotty Nguyen, who wanted/needed his Michelob bottles, the staff finally agreed to bring him his drink of choice but to plaster tape around the labels so it looked like some generic, unlabeled brand. Really? Of course, I understand sponsorships, but it seemed like they tried to take it too far.
With that said, I’m headed to the All In Energy Drink party tonight at the Palms. Yep, color me a hypocrite if you like, except that I have nothing against the drinks or the company, only with their attempt to monopolize the drinking public at the WSOP. Dan, on the other hand, may be looking to buy stock in the company, if his newfound All In root beer addiction is any indication.
